K Camp Releases Video For 'Cherish My Dawgs'

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Atlanta hitmaker, K Camp, releases the video for "Cherish My Dawgs," a standout single from his recently released RARE Sound album. Directed by BRUME, the vintage black and white visual is a tribute to K Camp's inner circle and the memory of Jeffrey "Lil Jeff" Warford II. Watch the video for "Cherish My Dawgs" below and listen to RARE Sound here.

Released last month, RARE Sound is the first album to be released on K Camp's own label. The 16-track project features guest appearances from Wiz Khalifa, Lil Durk, UnoTheActivist, Nessly, True Story Gee and GENIUS. Production is handled in-house by RARE Sound super producer Bobby Kritical, and by Nard & B, XL Eagle, PionEars, Euro and more. With standouts like the vibe-y stoner anthem "Clouds" featuring Wiz Khalifa or the club-ready "Hoola Hoop" featuring True Story Gee and Lil Durk, RARE Sound is another body of work that anchors K Camp as an Atlanta mainstay.

K Camp is best known for Billboard charting hits, "Money Baby," "Comfortable" and "Cut Her Off," but pull back the curtain and you'll find a prolific artist whose body of work spans three albums, 13 mixtapes, and star-studded collabs with the likes of 2 Chainz, Snoop Dogg, Boosie, T.I., Future, Ty Dolla $ign, Yo Gotti, Jeremih and Lil Wayne, just to name a few. Born in Milwaukee but raised on the Northside of Atlanta, K Camp has been a fixture in the city's cultural takeover and has pioneered a sound that brings together Atlanta trap with effortless melodies and ear-catching hooks. After being named a XXL Freshman and one of Rolling Stone's "New Artists You Need To Know" in 2015, K Camp withdrew from the spotlight as he sorted out his label situation. Posted up in his Atlanta mansion with his growing arsenal of RARE Sound artists, including GENIUS, True Story Gee and Bobby Kritical, K Camp has been laying the groundwork for his empire. With multiple new full-length project's on deck and an exciting roster of in-house artists, K Camp is coming back to feed the streets and claim his title as one of the South's most consistent hit makers.

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