bebe Debuts New Spring Collection

Vibrant and playful, bebe stores, inc.'s ¡Viva La Vida! Spring collection channels the spirit of adventure. Supermodel, Irina Shayk, leads the campaign and brings to life the artful, exclusive floral and leopard prints, flowing silhouettes and exotic embellishments which conjure a sense of well-traveled glamour, with key pieces including dramatic maxi and hi-lo dresses, polished cocktail dresses, linen suiting, sophisticated jumpsuits and exquisitely detailed special occasion wear. Design details range from sheer insets, asymmetric hemlines and beautiful draping to shimmering beaded and metallic accents. Coral, turquoise and soft yellows create a subtle tropical palette, with spring white and light beiges seen throughout. Tribal-inspired statement necklaces, earrings and cuffs accessorize the collection, which also offers strappy metallic sandals and neutral wedges with day-to-night versatility. The collection appeals to the bebe woman's many different lifestyles and offers an assortment of unique, sophisticated and empowering clothing.

"The campaign mirrors our brand identity of 'unleashing the power of confident, feminine and fashionable women,'" said Jim Wiggett, CEO of bebe. "Giving us a reason to launch our social media campaign #bemoreyou."

bebe's social media campaign, #bemoreyou encourages women to outwardly express their inner confidence with bebe. bebe will make her feel proud and recognized for all the things she does and embodies.

About bebe

bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women's apparel and accessories under the bebe, BEBE SPORT and bbsp brand names. bebe currently operates 171 bebe retail stores including the on-line store bebe.com, and 36 bebe outlet stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through its licensees in approximately 23 countries.

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