VIDEO: Pants Velour Unveils Cutting Edge Music Video for 'All In'

By: Sep. 10, 2014
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Tommy Boy artist, Pants Velour, releases a brand new, cutting edge video today for their track, "All In." Produced by Howard Buksbaum and Danny Ameri of Very Nice Industries [VNI], the video is a visual feast and a technological wonder, using 6 go-pro cameras simultaneously to capture a 360 "Tiny Planet" view. New York City has never looked so cool. The Pants Velour group members are too many to name at this time, but you'll become quite familiar with lead vocalist Niki Darling, emcee Josh Raff (Raffsputin), and emcee Eli Northrup. Click below to enjoy the video, and take note that the band will be using their musical prowess as the opening performance for Dru Hill at B.B. Kings in NYC on October 2!

"If you don't think this video is cool, then you should go home and get your shine box" says dark-humored emcee, Josh Raff. "It was a pleasure working with VNI, and we are immensely proud of this product. Share it with your friends, and tell your mom to call me later."

Pants Velour is supported by renowned label Tommy Boy Entertainment and recently crushed it live at Webster Hall as support act for the chart-topping group, Magic! Their don't-give-a-damn-what-you-think song, "Taxidermist," is currently #30 on the zipDJ Urban chart. Having garnered ambiguous New York City celebrity status for their hit television jingle, "We're Picking You Up," for Dial 7 Car and Limousine, Pants Velour's faces are widely recognizable throughout the New York City Metropolitan area.

The "All In" music video's unique use of 360-degree "Tiny Planet" effect sets it apart from any ordinary music video. The video was shot entirely by Eli, Niki and Raff themselves. While shooting, Very Nice Industries used a 3D printed rig that holds 6 GoPro cameras mounted to the end of a monopod. VNI attached the mount to a monopod with a wireless speaker, and used Hero 3+ Black cameras and a single remote to trigger them. The music video's inspiration stemmed from a Jonas Ginter video released earlier this spring. The "tiny planet" effect was created using Kolor's Autopano Video Pro and Autopano Giga and was edited on Adobe Premiere.

Visit www.pantsvelour.com to learn more about the group.


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