VIDEO: HBO Now to Present Midnight Streaming of ROCKY HORROR; Encouraging Social Media Engagement

The premium network HBO Now has announced that they will offer the first-ever midnight streaming of ROCKY HORROR PICTURE SHOW on Halloween in honor of the film's 40th anniversary. The premium network is encouraging viewers to get together with friends in costume and share their viewing experience on social media.

HBO Now has shared emoji translations of some of the musical's most iconic numbers to give fans some suggestions of how they can engage on social media. The streamer also suggests that viewers create GIFs and videos to share, along with throwing rice at their tablets. HBO Now has created a Twitter hashtag to unite its midnight streamers: #RHPS40.

The service is also offering a free 30-day trial, just in time to be a part of the midnight streaming. Check out HBO Now's emoji version of The Time Warp as well as a promo for the Halloween event below.

Inspired by Science fiction and horror B movies, the rock 'n' roll musical tells the story of squeaky clean sweethearts Brad and Janet and their encounter with crazy transvestite scientist Dr. Frank-N-Furter and his latest muscular creation, Rocky Horror. The score is packed with fan favorite songs including "The Time Warp", "Sweet Transvestite" and "Dammit, Janet".

The Rocky Horror Show first appeared at the Royal Court Theatre in London in 1973 and following its success was later adapted into the film, The Rocky Horror Picture Show, featuring creator Richard O'Brien in the role of Riff Raff,Susan Sarandon as Janet and Tim Curry as Dr. Frank-N-Furter. The screen version boasted the longest running release in film history, which has helped to perpetuate the success of the stage production. The Rocky Horror Show has since taken the world by storm with productions taking place in over 30 countries.

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