TRU Hosts 'Marketing for Indie Theater' Panel Today

Theater Resources Unlimited (TRU) announces the October panel Marketing for Indie Theater: Banding Together for a Stronger Presence today, October 22, 2013 at 7:30pm at The Playroom Theater, 151 W. 46th Street, 8th floor, NYC. Doors open at 7pmfor networking and refreshments, presentations and roundtable introductions start at 7:30pm.

Guests will include Dan Bianchi of Radiotheatre, John Clancy of League of Independent Theatre, Cecily Benjamin Hughes of AM1600 WWRL Radio, Emily Owens of Emily Owens PR, Paul Siebold of Off Off PR, Jonathan Slaff of Jonathan Slaff Theatrical Public Relations, Calvin Wynter of Inbrook general management & producing, Erez Ziv of Horse Trade, and others.

This open forum will provide an opportunity for participants to discuss existing marketing strategies, what works and why, and ways in which Indie Theater can use different methods to reach out to a larger audience base. Cooperative marketing ventures will be considered, as well as effective uses of social media.

Admission is $12 (free for TRU members and LIT members). Please RSVP at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mailTRUnltd@aol.com

Theater Resources Unlimited (TRU) is a twenty-one year old 501c3 nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of theater. Membership includes self-Producing Artists as well as career producers and theater companies.

TRU publishes an email community newsletter of services, goods and productions; presents the TRU VOICES Annual New Play Reading Series and Annual New Musicals Reading Series, two new works series in which TRU underwrites developmental readings to nurture new shows as well as new producers for theater; TRU offers a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York Theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need. TRU serves writers through a Writer-Producer Speed Date, a Practical Playwriting Workshop and a Director-Writer Communications Lab; programs for actors include an Annual Combined Audition and quarterly Resource Nights and "Speed Dating" as well as free monthly actor workshops, in partnership with Weist-Barron Studios.

TRU's monthly panels have been a core program of TRU since its inception, and in recent years executive director Ost has partnered with Back Stage to generate topics of interest to both TRU members and Back Stage readers. Founded in 1960, Back Stage is the world's most trusted name in casting, auditions, and entertainment-industry opportunities. "Through TRU, Back Stage is able to reach beyond its actor base to a wider theater community," said Ost, "and we get more visibility through the Back Stage connection."

The Playroom Theater, a small theater with a purpose on West Forty Sixth Street. Created by longtime theatrical producer Eric Krebs, The Playroom Theater features a 62 seat boutique theater, appropriate for rehearsals, readings, auditions, producers' presentations and workshop productions. Conceived of as an artists' work space for writers, directors, composers, actors, producers and others committed to the professional theater arts and its industry.

Programs of Theater Resources Unlimited are supported in part by public funds awarded through the New York State Council on the Arts (NYSCA) and the New York City Department of Cultural Affairs in partnership with the City Council, 9th district Council Member Inez Dickens and Council Member Christine Quinn; The Montage Foundation, as well as support from the Friar's National Foundation Association.

For more information about TRU membership and programs, visit www.truonline.org or call (212) 714-7628.

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