THE RIDE In Masquerade Opens in New York City

Approaching its 25,000 performance, the spectacular, immersive, interactive, experiential phenomenon, THE RIDE will be in bewitching masquerade for this Halloween Season.

The Fifth Annual THE RIDE In Masquerade will play from Monday, October 1 through Wednesday, October 31.

Written and directed by creative magician Richard Humphrey, CEO/CCO, THE RIDE's award-winning script will take a bewitching seasonal turn as performers hide behind their lace and bejeweled masks to celebrate all that we love about October in New York.

Enchanting stories, beguiling videos and aristocratic spirits channel the ethereal seduction of a Medieval Halloween.

Starting on Monday, October 1, the award-winning cast of THE RIDE will don especially designed lace and jeweled masques of medieval court life to enchant and captivate their audiences on the million-dollar motor coaches and trillion-dollar Manhattan streets.

What began as an elaborate and choreographed night of seduction in the gold-drenched royal courts of 15th Century Europe and steadily moved to the torch-lit public costumed balls of the 16th Century will now be introduced to the 21st Century's center of the Universe - the streets of Mid-Town Manhattan.

THE RIDE In Masquerade will continue to spellbind for the entire Halloween Season through Tuesday, October 31.

Just awarded its SIXTH TripAdvisor Certificate of Excellence Award and the RTO Summit's COOLEST NEW PRODUCT, THE RIDE has also been inducted into THE TripAdvisor HALL of FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by TripAdvisor's 60 million members and 140 million visitors. Also honored with a nomination for Broadway's coveted Drama Desk Award in the prestigious Unique Theatrical Experience Category and named the Third Most Successful Youth-Primed Attraction in New York City by FODOR'S Travel, THE RIDE has most recently been nominated for THE CONCIERGE CHOICE Award in the BEST TOURIST ATTRACTION category. THE RIDE has also been declared one of the Top 8 Must-Attend Wild & Wonderful Spectacles in New York City by NewYork.com who also named THE RIDE'S Gold Star Tour Guide, Rory Lipede, as the Most Entertaining Tour Guide in New York. The New York City phenomenon began this year by winning The Culture Trip's Favorite Award as the Must-Take NYC Tour and being named "the most exciting entertainment experience to ever hit New York City" by VIATOR. All of this homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents' offices all over the country.

All of the above homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents' offices all over the country. The concept is a brainstorm of design that has resulted in a fleet of multi-million-dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world. THE RIDE'S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE. The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These unanimously acclaimed coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach's external speakers and lighting allow riders and on-board performers to interact with THE RIDE'S street performers as well as anyone else they pass on the street. THE RIDE is an EVENT whether you are on the bus or on the street. But it's better on the bus. A fact mightily agreed upon by both Broadway critics and audiences alike. Established on October 15, 2010 and Re-Launched on April 1, 2014, THE RIDE is currently scouting Tokyo, San Francisco, Los Angeles, Las Vegas, Boston, London, Hong Kong, and Dubai as expansive markets. In the meantime, THE RIDE'S World Premiere of its breakthrough Virtual Reality DOWNTOWN EXPERIENCE has expanded the parameters of live experiential entertainment far beyond the wildest dreams of both its fans and its competitors.