Photo Coverage: Louis Vuitton Alma Bag Ad Campaign
By: Jennifer Diamond
Louis Vuitton debuted the Alma bag in 1934 and now it has its very own campaign. The tag line is "Chic on the bridge" with images of landmarks in Paris, New York and Shanghai. The ad is slated to run in an array of May magazines, starting with British Elle this week.
Steven Klein shot four models, Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger, in LV pre-fall collection and carrying bags in colors influenced by each city. There is taxicab yellow for New York, French blue for Paris and lacquer red for China.
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