Photo Coverage: GLEE's Jane Lynch Launches 'Noseblindness' Campaign with Febreze
By: Walter McBride Jul. 09, 2014
Febreze has teamed up with actor and comedian Jane Lynch to shed light on a naturally occurring condition that affects many but is rarely discussed in polite company: noseblindness. Noseblindness occurs naturally over time when a person becomes accustomed to surrounding smells, and can no longer easily detect those distinct odors. With the help of Jane Lynch and a new video released today, Febreze is bringing the issue to the forefront and encouraging dialogue about what your guests really smell. Watch the video here, and scroll down for our photos from the launch event!
A new global survey from Atomik Research concluded that home odor is very important to both residents and guests. To the embarrassment of hosts worldwide, guests have a keen ability to detect any stink: nearly half of those surveyed (48%) said that they could make out someone's home simply by the odor alone. Furthermore, residents are often immune to the scent of their own homes; one third (30%) said that they don't think their own home has a specific signature scent, and nearly a quarter (24%) admitted that having a sour-smelling home would be the single most embarrassing thing to hear about their home.
Febreze contains proprietary mal-odor elimination technologies, including cyclodextrin, the patented molecule that gives Febreze the ability to eliminate odors and replace them with a pleasant scent. Febreze also contains pH neutralizers that adjust the pH balance and structure of pungent odors.
Photo Credit: Walter McBride
Febreze
Febreze
Febreze
Febreze
Febreze
"Noseblind"
"Noseblind"
"Noseblind"
Videos
