Olivia Newton-John and the Cast of 'Grease' Promote Breast Cancer Awareness 10/7

Olivia Newton-John, the four-time Grammy Award winner and iconic star of the film GREASE, has partnered with CURVES, the world's largest fitness franchise for women, to launch an international campaign to distribute 1 million units of the LIV AID®, a breast self-exam aid that assists women to exercise breast exams correctly, during "Breast Cancer Awareness Month." Newton-John will join the Broadway cast of GREASE on stage at the Brooks Atkinson Theatre immediately following the Tuesday, October 7 performance and present a LIV AID® kit to every female audience member.

ABOUT THE LIV AID The Liv Aid is a simple, patented, and FDA-cleared medical device that makes clinical and breast self-examinations effortless and more comfortable. It comes in the form of a heart shaped thin silicone pillow filled with a non-toxic lubricant. The Aid reduces the friction between the fingers and the breast for ease of movement of the fingers over the breast. For more information visit www.Liv.com.

ABOUT CURVES Curves works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to over 4 million women, many of whom are in the gym for the first time. With more than 10,000 locations in over 60 countries, Curves is the world's largest fitness franchise. For more information, visit: www.curves.com

GREASE™ opened on Broadway at the Brooks Atkinson Theatre (256 West 47th Street) on Sunday, August 19, 2007 following preview performances which began on Tuesday, July 24, 2007.  Directed and choreographed by two-time Tony Award-winner Kathleen Marshall (The Pajama Game, Wonderful Town),   GREASE™ features book, music and lyrics by Jim Jacobs and WarRen Casey.

GREASE™ stars Ace Young, NBC's "Grease: You're the One That I Want" finalists Derek Keeling as "Danny" and Ashley Spencer as "Sandy" along with Ryan Patrick Binder as "Doody," Susan Blommaert as "Miss Lynch," Will Blum as "Roger," Jeb Brown as "Vince," Janine DiVita as "Rizzo," Allison Fischer as "Patty," Robyn Hurder as "Marty," Lindsay Mendez as "Jan," Jose Restrepo as "Sonny," Jamison Scott as "Eugene" and Kirsten Wyatt as "Frenchy."  The ensemble of GREASE™ features Ashley Arcement, Brian Crum, Natalie Hill ("Cha-Cha"), Keven Quillon, Josh Rouah, Allie Schulz, Brian Sears, Christina Sivrich, Amber Stone, Anna Aimee White.

Photo Credit Walter McBride/Retna Ltd.