NYC Life Launches New Fall Line-Up at the New York Television Festival

NYC life (channel 25), the flagship television station of NYC Media, announced the launch of its expanded fall line-up featuring ten new series, including the return of the popular Emmy Award-winning $9.99, and more than a dozen new weekly short-form programs showcasing New York City. Part of the Mayor's Office of Media and Entertainment, NYC Media is the official TV, radio and online network of the City of New York, informing, educating and entertaining millions of viewers about the City's diverse people and neighborhoods, government, services, attractions and activities. Mayor's Office of Media and Entertainment Commissioner Katherine Oliver and NYC Media General Manager Diane Petzke previewed a first look of the new programming during the sixth annual New York Television Festival-an indie TV Festival providing a platform to elevate the work of artists creating for the small screen. The new series will premiere on NYC life beginning the week of October 4 and join fifteen series that previously launched earlier this year.

"NYC life's new fall line-up is the result of the collaborative efforts of NYC Media and our many content partners," said Commissioner Katherine Oliver, Mayor's Office of Media and Entertainment. "Through partnerships with local independent producers and media companies like the Daily Beast, Time Out New York, and Flavorpill, among others, we're able to bring our viewers a diverse and exciting primetime schedule. In addition, with more and more people watching content on their mobile devices, NYC Media has expanded its Video on Demand Player so that it works across numerous platforms. We're dedicated to providing quality content to as many New Yorkers as possible whether they're watching our shows in the back of a taxi, on the Staten Island ferry, online or at home on their couch."

"Whether you're interested in exploring the culture and diversity of the City or learning about delicious and home-grown food, NYC life is sure to appeal to you," said Diane Petzke, NYC Media's general manager. "Our goal at NYC life is to bring our viewers informative and entertaining programming, and this fall we've broadened our programming to include an extra half hour of primetime, which now starts at 7:30pm during the week."

The new season of $9.99 and various short-form programs are original NYC Media productions; other shows are co-productions with NYC Media or were obtained by NYC Media at no cost to taxpayers in its continuing cost-saving strategy to air original and encore programs from independent producers and media partners. The new shows, with a value estimation of $2.4 million, join more than a dozen other programs that were launched in May and combined represent a total savings of $6.15 million to tax payers.

Weeknights, NYC life presents a block of international news offering global perspectives: BBC World News at 6pm, RAI Italian News at 6:30pm, France 24 at 7pm, and Polsat Polish News at 11pm. The popular series Globe Trekker kicks off the night at 7:30pm during the week. New shows will premiere at 8:30pm on different theme nights: Arts & Culture on Mondays; NYC History on Tuesdays; Inside Out New York on Wednesdays; All about Food on Thursdays; and Entertainment on Fridays. Episodes will also be available online after they air on the NYC Media Video on Demand Player: nyc.gov/vod. On the weekends, NYC life also offers an array of children's programming on Saturday mornings and popular travel and cooking shows on Saturday nights.

NEW FALL SERIES

ART THROUGH TIME: A GLOBAL VIEW (Monday, 8:30pm): Art through Time: A Global View takes viewers on a tour of the City's museums, providing a history lesson in art from different cultures and eras.

92Y (Monday, 9pm): Over the past seventy-five years, the stage of the 92nd Street Y (92Y) has been graced by fascinating people, including Nobel Laureates and world leaders, giants of literature and science, as well as legendary entertainers and artists. Tune in each week to 92Y on NYC life and watch conversations from its vast archives.

JAZZ MASTER CLASS SERIES FROM NYU (Monday, 10pm): On Jazz Master Class Series from NYU, legendary jazz musicians perform and discuss their careers in a master class setting, and critique student jazz musicians from around New York City.

$9.99 (Tuesday, 8:30pm): $9.99 returns for an all-new season with a brand new host: NYC life's Dave Evans. Join him as he explores diverse neighborhoods in all five boroughs and finds places to visit and things to do...all for under ten bucks!

SAY I DO, NYC (Wednesday, 8:30pm): Say I Do, NYC brings viewers tips and trends from the bridal world in the Big Apple. Go behind the scenes and meet celebrity wedding planners and world-renowned fashion and cake designers as they help make dreams come true.

TONI ON! (Wednesday, 9pm): Toni On! features host Toni Senecal as she takes on New York's offbeat and unusual locations. Join your hip travel guide Toni as she visits places that make NYC so unique.

FLAVORPILL FIX (Wednesday, 10:30pm): Flavorpill Fix, with host Leah Taylor, showcases the most exciting new, independent musicians in New York City and from around the country.

LUNCHNYC (Thursday, 8:30pm): Each week join a variety of hosts for LunchNYC, a Birds Nest Foundation production. Take a bite out of the Big Apple, and explore a healthy New York City. Learn quick and inexpensive ways to upgrade your diet and get the most out of your exercise. LunchNYC helps New Yorkers live healthier lifestyles one lunch at a time.

FOOD. CURATED. (Thursday, 9pm): Food. Curated. host Liza de Guia provides a window into the lives and passions of local food artisans, farmers, fishermen and chefs as they share their stories about the origins of good food.

THE MOVIE LOFT (Friday, 8:30pm): The Movie Loft gives viewers an entertaining and informative look at the latest movies available on demand within NYC area homes. Hosted by comedian Matty Blake, the show also features celebrity interviews, behind the scenes footage and exclusive previews.

To learn more about NYC life's new line-up, visit: http://nyc.gov/html/media/html/tv/nyctv_life_fall2010.shtml

NEW WEEKLY SHORT-FORM PROGRAMS

Thirteen new weekly short-form programs, each lasting one to three minutes, join the line-up as well, alongside returning segments of That's So New York and City Scoop. These new short-form programs highlight everything in New York City from local parks and the latest cultural events to adorable zoo animals and interesting New Yorkers.

IT'S MY PARK MINUTE (Mondays, 8:30pm): The It's My Park Minute takes viewers on a tour of the 29,000 acres that make up the 1,700 parks in New York City. It's My Park serves as one example of NYC Media's commitment to working with its sister agencies to promote City services and resources.

FAMILY 311 (Mondays, 9pm): Family 311 is a survival guide for New Yorkers, living with and loving your family in the busiest city in the world. Family 311 has answers, ideas and ways to get help when you need it.

MY NEW YORK (Tuesdays, 9pm): The City's vast diversity is explored in My New York, an original video series produced by The Daily Beast and featuring New Yorkers as they share their personal connection to iconic places in the City.

$9.99 MINUTE (Wednesday, 9pm): In the $9.99 Minute, NYC life's Dave Evans finds even more to do throughout the City for less than $10.

FLAVORPILL'S WEEKLY DOSE WITH LEAH TAYLOR (Wednesday, 10:30pm): In Flavorpill's Weekly Dose with Leah Taylor, get the weekly scoop on the two cultural events you don't want to miss.

BEYOND THE DISH WITH STEPHEN FRIED (Thursday, 8:30pm): Beyond the Dish with Stephen Fried features some of the most renowned chefs in New York City as they shop for ingredients and prepare their favorite dishes.

NYC4FREE (Thursdays, 9pm): NYC4Free highlights the fun and free events taking place around the City, including outdoor festivals, movie screenings, concerts and other free events.

REVEL IN NY (Fridays, 9:30pm): Through original videos, Revel in NY introduces viewers to interesting New Yorkers who range from established artists, chefs, and musicians to the equally charismatic people operating outside the margins of popular culture.

JUNIOR JUKEBOX (Saturdays, 9am): Junior Jukebox rocks out with fun, kid-friendly music videos. Featuring everything from lions and tigers and robots (oh, my), the videos are sure to get the little ones dancing.

NEW YORK ANIMAL TALES (Saturdays, 9:30am): Direct from the Wildlife Conservation Society, New York Animal Tales features the adorable and exotic animals and their keepers at our local zoos and aquarium.

VERY APPETIZING WITH KELLY CHOI MINUTE (Saturdays, 10:30pm): In the Very Appetizing with Kelly Choi Minute, NYC life's host Kelly Choi takes viewers on a culinary tour of the five boroughs.

JUST ASK THE LOCALS (Sundays, 7:30pm): Want to know where to go and what to do in New York City? Watch Just Ask the Locals in these segments presented by NYC & Company.

BRINDIAMO! MINUTE (Sundays, 8pm): In the Brindiamo! Minute, hostess Ornella Fado surveys the best of Italian cuisine and culture from around the City.

About NYC Media
Part of the Mayor's Office of Media and Entertainment, NYC Media is the official TV, radio and online network of the City of New York, informing, educating and entertaining New Yorkers about the City's diverse people and neighborhoods, government, services, attractions and activities. NYC Media oversees several television channels, a radio station and other online assets. NYC life - Channel 25 on most systems and Channel 22 on Cablevision - explores arts and culture, entertainment and lifestyle, and history and education, and features the people and places that make our City unique. Visit nyc.gov/media for local cable and satellite listings. Follow us on Twitter at twitter.com/nyc_media or become a fan on Facebook at facebook.com/nycmedia.

About the New York Television Festival
The NYTVF was founded in 2005 as the industry's first recognized independent television festival, providing a platform to elevate the work of artists creating for the small screen. Held annually each fall in New York City, the birthplace of modern television, the Festival unites artists, executives, industry figures and fans together in one forum to celebrate the medium and to help shape its future. Along with the Independent Pilot Competition, the Festival features panel discussions, network premiere screenings, and other special events designed to honor television as an institution and as an art form. For more information please visit www.nytvf.com.