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NEWSIES Kicks Off GET UP & GO Wellness Campaign

The Tony Award-winning musical NEWSIES is lending its support to a new campaign promoting wellness intended to fight obesity titled GET UP & GO and the cast of the hit musical showed off some seriously impressive skills in introducing the new promotion.

The official description of the NEWSIES Get Up & Go campaign is as follows: "Newsies, the Tony Award-winning "critics' pick" Broadway musical smash announces a new campaign called "NEWSIES: Get Up and Go," in support of Disney Magic of Healthy Living. The campaign will promote fun ways that kids can lead healthier lifestyles through dance, inspired by the show's Tony Award-winning choreography and music. Newsies embraces the theme that what we do together can make a change for the better. In that spirit-- and through this campaign-- the cast of Newsies will share the gift of dance to encourage kids to embrace physical fitness, good nutrition, and to "Seize the Day," the Newsies way. The campaign recently made its debut at PS 254 in Queens, New York. Tony Award-winner Christopher Gattelli and Newsies cast members led the students through dance sequences inspired by the show's thrilling production number "Seize the Day." Beginning in January, "NEWSIES: Get Up and Go" will be offered to schools participating in Disney Musicals in Schools, Disney Theatrical Group's outreach initiative that builds theatre programs in New York City schools."NEWSIES: Get Up and Go" will launch nationally with the onset of the recently announced Newsies National Tour in the fall of 2014. Programs in select cities will be announced at a later date."

Check out the original ABC News article on the matter here.

View the new NEWSIES: Get Up & Go segment from ABC News below.

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From This Author Pat Cerasaro

Pat Cerasaro contributes exclusive scholarly columns including InDepth InterViews, Sound Off, Theatrical Throwback Thursdays, Flash Friday and Flash Special as well as additional special features, (read more...)

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