Murad Debuts Youth Builder Bodycare Products

Murad, Inc., the skincare brand synonymous with high-performance, science-based products, announced the debut of Youth Builder Bodycare, a new family of transformative body treatments that address the most prevalent body-aging concerns including uneven skin tone and texture, loss of elasticity and firmness and dehydration. Utilizing advanced ingredients and technologies to deliver proven results, Youth Builder Bodycare is launching with four products: Detoxifying White Clay Body Cleanser, Firming Peptide Body Treatment, Rejuvenating AHA Hand Cream and Collagen Support Body Cream.

Like all Murad formulas, Youth Builder Bodycare products are dermatologist developed, scientifically advanced and feature powerful ingredients designed to strengthen, firm, smooth and hydrate to rebuild skin's youthful look and feel. By extending the benefits of targeted skincare from the face to the body, Youth Builder Bodycare embodies the whole person approach that is at the heart of Dr. Murad's Inclusive Health philosophy. This comprehensive line is made up of four distinct products that work to reveal younger-looking skin beyond the borders of the face:

• Detoxifying White Clay Body Cleanser: a stimulating cleansing clay that transforms into a rich lather, gently removing oil and surface impurities and utilizes Ginger Root Extract to encourage circulation, along with Safflower and Sunflower Oils to impart moisture
• Firming Peptide Body Treatment: a creamy moisturizer that melts into a light oil and features Glyco Firming Complex, a potent peptide blend rich in amino acids, to visibly firm the skin and deliver weightless moisture and restore a youthful appearance
• Rejuvenating AHA Hand Cream: a silky, quick-absorbing weightless moisturizer formulated with Glycolic Acid, helps restore clarity and even tone while a Hyaluronic Acid-rich botanical extract helps keep hands soft and supple
• Collagen Support Body Cream: an intensely hydrating body cream triples skin's moisture* upon application with a powerful blend of emollients that encourage collagen production to improve skin's resilience and provide 24 hours of enhanced hydration* for a more supple and youthful appearance.

"For 25 years we have been a leader in facial skincare, but we know that aging doesn't just show up on your face. By utilizing the powerful technologies that have proven so effective in our other anti-aging products, Youth Builder Bodycare formulas will provide consumers with the same proven results that have built Murad's longstanding reputation," said Jeff Murad, Vice President of New Product Development at Murad. "We understand the importance of caring for the skin on the rest of the body and we hope that through this new line, our customers will begin to see the value in high-performance body care."

In addition to efficacious ingredients, the Youth Builder Bodycare line was formulated with restorative aromas to help promote sensorial stimulation and encourage on-going at-home relaxation rituals. Utilizing a refreshing blend of the warm, citrus notes of Lemongrass Vetiver, Detoxifying White Clay Body Cleanser and Firming Peptide Body Moisturizer will stimulate the senses to help calm the mind and revitalize the body. Rejuvenating AHA Hand Cream features a harmonious combination of sweet and spicy notes of the stress-relieving aroma of Bergamot to uplift the state of mind.

"People put so much emphasis on treating the signs of aging on their face, they often forget about the rest of the body. While having a daily facial regimen is key in keeping your skin healthy and looking its best, it's important to take care of your whole self (inside and out) to maintain a youthful appearance," said Howard Murad, M.D, FAAD, founder of Murad, Inc. and the Inclusive Health movement. "Not only does your age and nutrition contribute to your skin aging, stress plays a critical role as well. The aromas of Youth Builder Bodycare products are designed to provide a therapeutic experience to help ease nerves and combat stress-induced cellular aging."

Detoxifying White Clay Body Cleanser ($26.00 for 6.75 FL. OZ.), Firming Peptide Body Treatment ($36.00 for 8.0 FL. OZ.), Rejuvenating AHA Hand Cream ($25.00 for 2.5 FL. OZ.), and Collagen Support Body Cream ($40.00 for 6.0 FL. OZ.) are available on Murad.com and will be available at Sephora, Ulta, Massage Envy Spas and leading salons and spas beginning April 2015. For more information about Youth Builder Bodycare or any other products, please visit Murad.com.

ABOUT MURAD, INC.

Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA, Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically-proven skincare and healthcare products that have been developed as part of Dr. Murad's Inclusive Health system of care. With a full range of skin-condition-specific, high-performance products for home and spa-backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing-millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day.

Murad is used and recommended by over 30,000 professionals all across the globe and is sold in over 40 countries.

For more information go to Murad.com or find us on Facebook, Twitter, Instagram, YouTube and Pinterest.

*In a Murad sponsored study. Individual results may vary.