Michael Kors Opens Soho Flagship

Michael Kors announced the opening of its largest store to date. Located at 520 Broadway in New York's SoHo, the store features multiple milestones for the luxury lifestyle brand: the debut of the men's collection in the brand's own retail stores; the first-ever in-store presentation of men's shoes; an entire floor dedicated to accessories from Michael Kors Collection and MICHAEL Michael Kors, including watches, jewelry, eyewear and fragrance; and the largest selection of MICHAEL Michael Kors ready-to-wear and footwear in the world, with the first dedicated shoe salon in the US. A number of menswear products are exclusive to 520 Broadway and michaelkors.com.

Distinctive design elements can be found throughout the three-story, 22,000-square-foot store, starting with a new men's design concept that occupies the 4,000-square-foot lower level. The men's shop features chevron flooring in gray oak bordered by white marble, black embossed leather wall coverings, custom-built, polished and blackened stainless steel fixtures with gray smoked mirrors and gray-marble display cases. Black-and-white photography, a Richard Serra painting and custom seating complete the effect.

The ground floor is home to accessories from the brand's Michael Kors Collection and MICHAEL Michael Kors labels, including handbags, small leather goods, watches, jewelry, beauty, fragrance and the new Luxottica-produced eyewear collection. Vintage Murano glass Sputnik chandeliers highlight the label's jet set-chic aesthetic. Signature elements like sleek metal fixtures, mirrored surfaces and glossy, large-scale photographs evoke glamour and timeless sophistication. Huge, floor-to-ceiling video screens, set on all three floors, bring the products to life in a range of ways, from videos to fashion shows.

The store's second floor is designed to showcase the largest selection of MICHAEL Michael Kors ready-to-wear and footwear, complete with a spacious shoe salon. The 520 Broadway shoe salon will be among the first retail locations to carry the Michael Kors Jet Set 6, a seasonally updated collection of six essential shoes for women on the go. The Michael Kors Jet Set 6 Collection includes Irving sneakers, Odessa high heels, Kristen kitten heels, metallic jelly sandals, Somerly wedges and Walton ankle boots, all in multiple colors.

Other notable menswear offerings at 520 Broadway include a wide assortment of modern sportswear, suede and leather outerwear, a Men's Suit Shop featuring the 520-exclusive Broadway suit as well as sport coats, dress shirts and ties, and men's runway and exotic bags and small leather goods. This is the first Michael Kors store to carry men's shoes, including the designer's runway favorites: the Graham, Jake and Hudson. Expert tailoring services are available in store.

"I'm very excited to be opening our largest store in the world, and to have it be in SoHo," says Michael Kors. "New York City is my home and the source of so much of my inspiration as a designer. It's a thrill to be able to offer my customers here such an amazing shopping experience."

"This is the first opportunity for us to present the men's collection in a complete format, featuring tailored clothing, shirts, ties, sportswear and accessories, in one of our stores," says John D. Idol, Chairman and Chief Executive Officer. "It's a great platform for the company to build upon its already successful men's business. We view adding menswear to our existing Lifestyle store format as an opportunity to gauge the potential for an expansion of our retail concept. Retail is the key component of our overall growth strategy, and we are excited to incorporate our growing menswear business into that strategy."

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men's and women's ready-to-wear and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.