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MATILDA Unveils Spirited & Shiny New #WhenIGrowUp Music Video Promo

MATILDA shines in happy new music video!

Multi-Tony Award-winning international hit musical MATILDA based on the famed children's classic novel by Roald Dahl kicks off a new promotional campaign titled #WhenIGrowUp and showcases the upbeat nature of the acclaimed Tim Minchin-penned score with a brand new music video now available to view.

Of note, the new music video is described as such: "We inspire pure joy, unadulterated bliss and a jolt of energy that stays with you, even after you've left the theater. Our new TV campaign celebrates that feel-good MATILDA moment, whether you're big or small. #WhenIGrowUp"

The official description of MATILDA is as follows: "Winner of 50 international awards, including the Tony Award®, and one of the biggest hits on Broadway, MATILDA THE MUSICAL is the story of an extraordinary girl who, armed with a vivid imagination and a sharp mind, dares to take a stand and change her own destiny. Rolling Stone calls the show "hands down the BEST MUSICAL of the season." Based on the beloved novel by Roald Dahl, MATILDA continues to thrill sold-out audiences of all ages on Broadway and in London's West End."

More information on MATILDA is available at the official site here.

View the new #WhenIGrowUp music video from MATILDA below.

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Pat Cerasaro contributes exclusive scholarly columns including InDepth InterViews, Sound Off, Theatrical Throwback Thursdays, Flash Friday and Flash Special as well as additional special features, (read more...)

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