MASS MoCA + MoCA LA + Online Presents IDEAL WOMAN Jewelry Line

Conceptual artist Allie Pohl's Ideal Woman jewelry line is now available at the MASS MoCA Store. Pohl is a Los Angeles-based conceptual artist whose work explores the social and cultural constructions of contemporary Western society. Pohl created the Ideal Woman by digitally enhancing Barbie to fit Western society's ideal female measurements of 36-24-36-addressing the social constructs of perfection and the demands made on a woman's body. Pohl's Ideal Woman symbolizes anti-perfection and is repeated throughout Pohl's work in sculpture, video, ceramic, installation, and neon. Pohl's Ideal Woman jewelry line was created in an effort to continue the 'anti-perfection' conversation outside of galleries and museums. Pohl's Ideal Womanjewelry has been seen on Lena Dunham, Sophia Bush, Rosario Dawson, Kate Mara, Jill Soloway, and Zosia Mamet; featured in ELLE, Marie Claire, Purple Diary, and Hello Giggles, among others, and carried by the Museum of Contemporary Art Los Angeles. For the month of February, purchase selections from the jewelry line at Pohl's online shop, and receive 15% off when using the promotional code LOVE.

LOCATION
Hardware at MASS MoCA
1040 MASS MoCA Way
North Adams, MA 01247
hardware@massmoca.org

Photo Credit: MASS MoCA photo courtesy of Paul Cortese; Examples of Pohl's Ideal Woman jewelry line