Jed Bernstein, President of The League of American Theatres and Producers, Inc, announced to the League's Executive Board today that he will resign from the job at the end of the current Broadway season. Bernstein, who celebrated his 10th anniversary with the League in September 2005, is leaving the League to concentrate on producing and marketing projects in all areas of entertainment. A replacement has not yet been named. "The last decade has been professionally exhilarating for me and I am so proud of the many things that the team at The League has accomplished," stated Bernstein. "It is also a good time for the League, which is nearly at the end of a comprehensive strategic planning project that will identify new visions and directions for the organization. It deserves a fresh pair of legs to run the next lap of the race, taking this industry to new heights. I am committed to helping The League make a smooth transition during this important phase in its development.""Jed has admirably performed his position at the League. During his tenure, he enhanced the League's marketing and sponsorship activities and its image both in New York and throughout the United States. Jed also recognized the importance of the American Road and its inclusion into the activities of the League. I wish him well in the next phase of his career," commented Gerald Schoenfeld, League Chairman. Rocco Landesman, President of Jujamcyn Theaters added, "Jed Bernstein leaves a completely different League than he found when he took this job 10 years ago. The transformation he has engineered is truly remarkable. What we now know as the Broadway Brand, with its numerous new programs, sponsorships, and greatly expanded public profile, is largely Jed's creation. We will miss him."
Successful initiatives under Bernstein's leadership have included the creation of a central Broadway box office; Kids' Night on Broadway; the development of Broadway-oriented television projects such as Broadway on Broadway, and Broadway Under The Stars, and a marketing program to attract Broadway sponsors that has resulted in cash and measurable in-kind support of over $125 million. He led the reorganization of The League's labor function, positioning it to successfully negotiate with 14 trade unions and guilds. Bernstein leads The League's involvement in the Tony Awards, and was one of those instrumental in spearheading Broadway's recovery after 9/11, the industry's most challenging time.The League of American Theatres and Producers, Inc., founded in 1930 and operating under the trademark "Live Broadway," is the national trade association for the Broadway industry. The League's 500-plus members include theater owners and operators, producers, presenters, and general managers in over 140 North American cities, as well as suppliers of goods and services to the theater industry. Each year, League members bring Broadway to nearly 25 million people in New York and on tour across the U.S. and Canada, contributing $4.3 billion to the New York economy and billions more to the national economy.
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