INDUSTRY INSIGHT: Weekly Grosses Analysis - 12/8; Big Week for GENTLEMAN'S GUIDE and IT'S ONLY A PLAY

By: BWW Special Coverage Dec. 08, 2014

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 12/7/2014.

Of note this week, The Tony Award®-winning Best Musical, A Gentleman's Guide to Love and Murder, is now the highest grossing production in the storied history of the Walter Kerr Theatre. With a cumulative gross of $39,455,756 as of Sunday, December 6, 2014, it has just surpassed the previous record-holder, A Little Night Music ($38,704,673.50). Last month, A Gentleman's Guide to Love and Murder celebrated the 1 Year Anniversary of its opening night, and its Original Broadway Cast Recording was just nominated for the 2015 Grammy Award for Best Musical Theater Album.

Jordan Roth, the President and Principal Owner of Jujamcyn Theaters, which owns and operates the Water Kerr Theatre, said, "A Gentleman's Guide to Love and Murder follows in a long line of beloved and award-winning productions that have made the Walter Kerr what it is. Today's news is a testament to the collaborative spirit with which Gentleman's Guide was created, the tireless work of those who brought it to life and sustain its excellence, and the enthusiasm of the audiences who have so embraced it."

Producers Tom Kirdahy, Roy Furman, and Ken Davenport announced today that the star-studded Broadway production of the backstage comedy It's Only a Play for the third time in its celebrated run broke the all-time box office record at the Gerald Schoenfeld Theatre (236 West 45th Street). It's Only a Play's gross for the week ending December 7, 2014 was $ $1,424,039.00 for eight shows, besting the previous house record-high $1,376,686.00 set by the show in November.

Top 5 by This Week Gross

THE LION KING	$1,919,765
WICKED	$1,814,918
THE BOOK OF MORMON	$1,734,478
ALADDIN	$1,516,840
IT'S ONLY A PLAY	$1,424,039

Bottom 5 by This Week Gross
THIS IS OUR YOUTH ($262,663), ROCK OF AGES ($373,834), LOVE LETTERS ($409,785), DISGRACED ($410,321), HONEYMOON IN VEGAS ($410,775)

Top 5 by This Week Gross vs. Last Week Gross

LOVE LETTERS	$100,682
IT'S ONLY A PLAY	$69,248
A DELICATE BALANCE	$65,680
HONEYMOON IN VEGAS	$59,498
MOTOWN THE MUSICAL	$53,661

Bottom 5 by This Week Gross vs. Last Week Gross
WICKED ($-617,214), MATILDA ($-526,344), THE LION KING ($-502,954), THE PHANTOM OF THE OPERA ($-345,696), CINDERELLA ($-310,014)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$198.18
IT'S ONLY A PLAY	$167.87
BEAUTIFUL	$161.53
THE RIVER	$155.71
THE LION KING	$155.32

Bottom 5 by Average Ticket Price
THIS IS OUR YOUTH ($50.06), HONEYMOON IN VEGAS ($52.77), SIDE SHOW ($75.06), THE LAST SHIP ($77.61), CINDERELLA ($80.63)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	124.7%
WICKED	107.96%
IT'S ONLY A PLAY	107.16%
ALADDIN	105.63%
BEAUTIFUL	103.15%

Bottom 5 by Gross % of Potential
THIS IS OUR YOUTH (33.07%), HONEYMOON IN VEGAS (36.43%), THE LAST SHIP (39.57%), SIDE SHOW (41.13%), IF/THEN (42.35%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
THE RIVER	100.8%
THE ELEPHANT MAN	100.3%
BEAUTIFUL	99.9%
IT'S ONLY A PLAY	99.2%

Bottom 5 % of Seats Sold of Total Seats

THE LAST SHIP (58.7%), ON THE TOWN (60.8%), THIS IS OUR YOUTH (61.8%), SIDE SHOW (61.8%), IF/THEN (62.5%)

Top 5 by Seats Sold This Week vs. Last Week

HONEYMOON IN VEGAS	2706
LOVE LETTERS	988
THE ILLUSIONISTS - WITNESS THE IMPOSSIBLE	940
SIDE SHOW	638
IT'S ONLY A PLAY	481

Bottom 5 by Seats Sold This Week vs. Last Week
CINDERELLA (-3202), THE PHANTOM OF THE OPERA (-2207), MATILDA (-2178), WICKED (-1760), LES MISERABLES (-1652)

That's all for this week... Other statistics that you'd like to see? Let us know!

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