Hairspray 'Fashion Doll Line' Coming July 2007

"Hairspray combines a stellar cast and award-winning music with an inspiring message of acceptance for people of all ages," said David Gold, VP of Marketing, Play Along. "We're thrilled to bring these characters to life for both long-time fans of the franchise and a new audience for this great story."

"Last year we went looking for a company to translate the fun and visual excitement of Hairspray to a line of fashion dolls," said Dave Imhoff, Senior Executive Vice President of Worldwide Licensing & Merchandising, New Line Cinema. "When Play Along came back and said they could make the dolls sing some of the wonderful songs in the film, we knew we had the partner we wanted."

Hitting retails shelves in July 2007 to coincide with the theatrical release, the Hairspray dolls offer authentic replicas of the central characters in the movie, including Edna Turnblad (played by John Travolta), Tracy Turnblad (played by newcomer Nicole Blonsky), Penny Pingleton (played by Amanda Bynes) and Link Larkin (played by tween heartthrob Zac Efron from Disney's High School Musical). Wearing their signature fashions from key scenes in the film, the detailed dolls stand between 10 1/2 and 12 inches tall. Bringing extra excitement to the line are the singing dolls, which will play signature songs from the movie's soundtrack. SRP $14.99 - $24.99

Featuring new and original material based on John Waters' 1988 cult classic about star-struck teenagers on a local Baltimore dance show, the comedy features a remarkable collection of talent including John Travolta, Queen Latifah, Michelle Pfeiffer, Christopher Walken, Amanda Bynes, Allison Janney, Brittany Snow, Zac Efron, Elijah Kelley, producers Craig Zadan and Neil Meron (Chicago), and director Adam Shankman (Bringing Down The House). The new screenplay for Hairspray was written by Leslie Dixon (Freaky Friday, Outrageous Fortune). Hairspray is scheduled for a July 20, 2007 release.

Founded almost 40 years ago, New Line Cinema is the most successful independent film company in the world. Its mission is to produce innovative, popular and profitable entertainment in the best creative environment. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, merchandising and an international unit. In 2005, New Line partnered with HBO to form Picturehouse, a new theatrical distribution company to release independent films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord of the Rings trilogy is one of the most successful film franchises in history. New Line is a division of Time Warner, Inc. (TWX).

Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along's products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along's products, visit www.playalongtoys.com.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

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