Broadway's BEAUTIFUL to Launch Digital Lottery Tomorrow

Producers Paul Blake and Sony/ATV Music Publishing announced today that Beautiful-The Carole King Musical, the smash hit musical about the early life and career of the legendary and groundbreaking singer/songwriter, will launch a new digital lottery ticket policy beginning tomorrow, March 22. A limited number of tickets will be available for $39.00 the day of the performance via the digital lottery, powered by Broadway Direct.

Beautiful - The Carole King Musical plays at the Stephen Sondheim Theatre (124 West 43rd Street), where is opened in January 2014 and is still playing to sold-out houses.

Full lottery details are as follows:

A limited number of tickets will be available for all Tuesday - Friday performances through this new digital lottery, which will open at 8:00AM daily for both matinee and evening performances, and will remain open until 10:30AM and 3:00PM, respectively, when the winners will be drawn. Winners will be notified by email shortly after each drawing, and will have 60 minutes to pay for their tickets with a credit card online. Tickets will be $39 each, including the facility fee. For the week of March 22 only, entries will also be accepted for both performances on Saturday, March 26 and the matinee on Sunday, March 27.

Tickets can be picked up at the Sondheim Theatre box office (124 West 43rd Street) beginning 30 minutes prior to show time. Photo ID is required for pickup, and seat locations are subject to availability. To enter the lottery and for more information, please click here: https://lottery.broadwaydirect.com/show/beautiful.

The current Broadway cast of Beautiful includes Chilina Kennedy as 'Carole King', Scott J. Campbell as 'Gerry Goffin', Tony Award nominee Anika Larsen as 'Cynthia Weil', Ben Jacoby as 'Barry Mann', Paul Anthony Stewart as 'Don Kirshner', Tony Award nominee Liz Larsen as 'Genie Klein', and an ensemble that includes Gisela Adisa, Josh Davis, Kevin Duda, James Harkness, Sara King, Julia Knitel, Tamika Lawrence, Douglas Lyons, Rob Marnell, Gabrielle Reid, Sara Sheperd, Kimber Sprawl, Yasmeen Sulieman, Nasia Thomas, Daniel Torres, Melvin Tunstall, Alan Wiggins, and Dashaun Young.

With a book by Tony and Academy Award-nominee Douglas McGrath, direction by Marc Bruni and choreography by Josh Prince, Beautiful features a stunning array of beloved songs written by Gerry Goffin/Carole King and Barry Mann/Cynthia Weil.

The Original Broadway Cast Recording of Beautiful - The Carole King Musical (Ghostlight Records), the 2015 Grammy Award winner for Best Musical Theater Album, is available on CD, digitally, and on vinyl. In addition to the hit Broadway production, which has broken all box office records and recently became the highest grossing show in the history of the Sondheim Theatre, Beautiful opened to rave reviews at London's Aldwych Theatre in February 2015, where the show won two Olivier Awards, and launched its First National Tour in September 2015.

Long before she was Carole King, chart-topping music legend, she was Carol Klein, Brooklyn girl with passion and chutzpah. She fought her way into the record business as a teenager and, by the time she reached her twenties, had the husband of her dreams and a flourishing career writing hits for the biggest acts in rock 'n' roll. But it wasn't until her personal life began to crack that she finally managed to find her true voice. Beautiful tells the inspiring true story of King's remarkable rise to stardom, from being part of a hit songwriting team with her husband Gerry Goffin, to her relationship with fellow writers and best friends Cynthia Weil and Barry Mann, to becoming one of the most successful solo acts in popular music history. Along the way, she made more than beautiful music, she wrote the soundtrack to a generation.

The creative team of Beautiful also includes Derek McLane (Set Design), Alejo Vietti (Costume Design), Peter Kaczorowski (Lighting Design), Brian Ronan (Sound Design), Charles G. LaPointe (Wig and Hair Design), Steve Sidwell (Orchestrations and Music Arrangements), Jason Howland (Music Supervision) and John Miller (Music Coordination).

Photo by Joan Marcus