Broadway Blog - The Danger of Online Keyword Marketing...

I'm a big believer in taking advantage of all new forms of advertising available to you, including the often-proven success of keyword marketing. I'd be curious however to see how well ads do and what people think about when they appear next to (relatively) negative related editorial? Just noticed this ad for Barbra Streisand's new album in my Google Reader on a technology web site next to a mention of the 'Streisand effect'. Is this effective marketing to reach outside of your base or just an unfortunate placement?