Blake Lively Named New Face of L'Oreal

L'Oreal announced that former Gossip Girl and wife of Ryan Reynolds, Blake Lively, will be the new face of their brand!

L'Oréal Paris France posted a photo of Blake on Instagram, looking stunning as usual and all smiles. Blake is no stranger to the pressures of being a brand ambassador. She's the face of Gucci's Première fragrance and has starred in Chanel ads as well.

This latest beauty deal seems to be icing on the perfect cupcake that Lively is known to bake. Her main focus of late has been becoming a lifestyle guru like to Gwyneth Paltrow. Last month, she told Vogue UK she was getting ready to launch a project all about "living a very one-of-a-kind, curated life," which sounded very similar Gwyneth's GOOP.com. It does seem natural though since Blake loves domestic pleasures like cooking and decorating just as much as she loves fashion.

I very much look forward to her first L'Oreal ads as well as whatever she's got cooking (no pun intended) for the lifestyle project.