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Behind The Scenes Of Baz Luhrmann's New Chanel No. 5 Ad With Classic GREASE Theme

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Internationally renowned stage and screen director Baz Luhrmann discusses his visually arresting new Chanel No. 5 promotional video featuring an inventive new take on GREASE showstopper "You're The One That I Want" in a new clip now available to view.

Of note, supermodel Gisele Bundchen and GAME OF THRONES standout Michiel Huisman star in the new ad directed by Luhrmann.

"Gisele, in her own DNA, comes from a new world sensibility - and I think that's both fresh and very true to Coco Chanel," Luhrmann reveals in the new interview.

"Coco brought the new era to the old world - she was the one the smashed the conventions," Luhrmann adds.

Plus, Lurhmann shares of Chanel herself, "She was 100 percent behind the new, 100 percent behind possibility, and, 100 percent, in her DNA, a self-empowered woman."

"Gisele felt honored, I think, to be the No. 5 woman," Luhrmann concludes.

Check out my extensive 2010 InDepth InterView with Baz Luhrmann for details on his work with Chanel and much more, available here.

View the new Chanel No. 5 behind the scenes promotional video featuring Baz Luhrmann below.

View the new teaser for Baz Luhrmann's Chanel No. 5 ad below.

Theater Fans' Choice Awards
2026 Theater Fans' Choice Awards - Live Stats
Best Off-Broadway Musical - Top 3
1. The 25th Annual Putnam County Spelling Bee - New World Stages
28% of votes
2. Mexodus - Minetta Lane Theatre
12.3% of votes
3. Bat Boy - City Center
12.3% of votes

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