Barneys New York has debuted their Fall 2013 Women's Designer Campaign shot by Inez van Lamsweerde and Vinoodh Matadin. It stars French singer, actress, model (and daughter of style icon Jane Birkin) Lou Doillon.
The campaign has Lou posing with her alter-ego Marionette figure, which was created by set designer Shona Heath in collaboration with Barneys New York Creative Director, Dennis Freedman. The marionette is integrated into all aspects of the project: the print campaign, a video filmed by Inez and Vinoodh during the shoot and the Madison window installation. The video shot by Inez and Vinoodh also features an animated version of Lou by Jo Ratcliffe and a song from Doillon's new album "Places".
"This 'alter-ego' concept, specifically the puppet itself, is integrated into all aspects of the project: the print campaign, a video filmed by Inez and Vinoodh during the shoot and the Madison window installation," said Barneys creative director Dennis Freedman. The video features an animated version of Doillon by Jo Ratcliffe and a song from Doillon's new album "Places."
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