Review: The MOMS and IVIVVA Celebrate Union Square Pop-up Store

The MOMs, Denise and Melissa, recently partnered with IVIVVA to celebrate the grand opening of the popular store's pop-up shop in Union Square. Youngsters wearing the IVIVVA line of sportswear represented many of their favorite activities including dance, soccer and gymnastics as they rocked the red carpet with an energetic fashion show. Broadwayworld.com was there to enjoy the charming event and view the wonderful fashions that IVIVVA currently markets.

IVIVVA is inspired by active girls, created by lululemon athletic. They make technical, beautiful athletic wear in sizes from 6 to 14. Their fashions are co-created and designed specifically for girls to perform their best in all of their activities. IVIVVA also provides experiences that connect girls through movement. Their stores and showrooms are community spaces that quickly transform with movable fixtures to host complimentary events like dance, yoga, run clinics and a variety of athletic classes so young girls can try new activities, make connections and have fun.

IVIVVA also has a Dreams & Goals program. It is a fun, facilitated workshop offered in all of their stores and showrooms. The program encourages girls to dream big and set goals for themselves, and at the same time, to know that failing and getting back up again is all a part of the journey.

For more information on The MOMS, Denise Albert and Melissa Musen Gerstein and their multi-platform lifestyle brand visit their website at http://themoms.com/ and follow them on social media.

The IVIVVA pop-up shop is located at 15 Union Square West, New York, NY. 10003. For more information on their fashions, visit http://www.ivivva.com/.

Photo Credit: Fredy Mfuko, Mission 101 Media & Jonathan Breton, Jonathan Breton Photography

To post a comment, you must register and login.

Test and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia?	Play the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
How well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends.	Can you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!