The Society of London Theatre's (SOLT's) annual initiative Kids Week in the West End has achieved another record-breaking summer with 73,426 tickets sold for the three-week event - an increase of 7.5% on 2010's ticket sales.
Kids Week was again extended by popular demand and ran from 12 August until 4 September 2011. The initiative encourages young people and families to get involved in theatre through its ‘Kids Go Free' ticket deal and its fantastic range of more than 60 free activities, workshops and events including song and dance sessions, behind the scenes tours and ‘meet and greets' with West End performers."Every year the popularity and success of Kids Week grows and grows and this year we have again seen a greater number of families taking advantage of this fantastic initiative", said Chris Edmonds, Managing Director, Ticketmaster UK. "Ticketmaster is proud to work with SOLT on delivering this scheme to children and young people who want to get involved with the theatre at such a young age. This year we have seen yet another record-breaking attendance from those wanting to see great West End shows and take part in the wide range of free activities on offer."For family-friendly theatre news and information, visit www.officiallondontheatre.co.uk. For further ticket offers, competitions and fun theatre conversation, follow Kids Week on Twitter (www.twitter.com/kidsweek) and become a fan on Facebook (www.facebook.com/kidsweek).
Videos