TWITTER WATCH: They Just Keep Coming! Signature Theatre Spoofs AT&T Ad To Promote WEST SIDE STORY

The lesson is, don't get creative people angry; it just makes them more creative.

As reported on BroadwayWorld, AT&T removed their advertisement depicting someone watching a football game on their phone while seated at a play after Twitter exploded with responses from angry theatregoers and theatre professionals.

But twisted versions of the ad keep coming in. We've posted responses from A GENTLEMAN'S GUIDE TO LOVE AND MURDER and from Andrew Keenan-Bolger, and now the Signature Theatre Company in Arlington, Virginia has gotten into the act, just in time to promote their upcoming production of WEST SIDE STORY. Our money's on the Jets who stayed in New York.

Founded in 1989, Signature Theatre is a Tony Award®-winning regional theater that broadens and brightens the region's cultural landscape with its bold productions of challenging new and established works and engaging education and outreach programs.

Under the leadership of co-founder and Artistic Director Eric Schaeffer and Managing Director Maggie Boland, musical theater has become Signature's "signature," and the Theatre is renowned for its definitive Sondheim productions, inventive adaptations of overlooked or forgotten works, and investment in fresh new projects.

Called a "musical theater powerhouse" by The Washington Post, Signature combines Broadway-caliber productions with intimate playing spaces and aims to be a leading force in U.S. musical theater. Since its inception, the Theatre has produced 47 world premiere works-including 18 new musical commissions-and is home to the single largest musical theater commissioning project in the United States, The American Music Voices Project.

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