People's Light to Receive Advancement Grant from The Pew Center for Arts & Heritage

People's Light is proud to announce that it has been awarded a three-year grant of $500,000 by The Pew Center for Arts & Heritage to conduct an in-depth market analysis and develop the company's approach to diversifying its programs, attracting new audiences, and deepening relationships with existing audiences.

With a 7-acre suburban campus, which includes soon-to-be expanded catering and restaurant facilities, People's Light seeks to position itself as a vibrant cultural and civic center for its region, with theater at its core. Research will investigate the area's unmet demand for a variety of programming-concerts, musical theater, speaker series, among others-that would appeal to multigenerational audiences and complement the company's primary season of main-stage theatrical productions and year-round education programs. People's Light will also develop new marketing and communications strategies to support its new programmatic offerings and will enhance customer service by establishing a department of patron and guest services that will foster sustained relationships with the public.

Abigail Adams, CEO & Artistic Director states, "We are grateful to The Pew Center for Arts & Heritage for their support. The Advancement grant gives us the opportunity to make our aspirations a reality - it's a total game changer."
Advancement grants, which the Center introduced in 2013, are substantial, multiyear investments designed to support high-performing institutions undertaking bold initiatives. These grants support the direct costs of programming and related infrastructure needs to help organizations further their missions and strengthen their sustainability.

Now in its 41st season, People's Light, a professional, not-for-profit theatre in Chester County, Pennsylvania, makes plays drawn from many sources to entertain, inspire, and engage our community. We extend our mission of making and experiencing theatre through arts education programs that excite curiosity about, and deepen understanding of, the world around us. These plays and programs bring people together and provide opportunities for reflection, discovery, and celebration. Founded in 1974, we produce eight to nine plays each season, in two black box theatres with 340 and 160 seats respectively, mixing world premieres, contemporary plays, and fresh approaches to classic texts for our 7-Play, Discovery, and Teen Series.

Photo Credit: People's Light's Facebook Page.

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