Don Nash News

For the week of March 11, NBC's TODAY continues to post growth. For the third consecutive week, TODAY has narrowed the total viewer gap with GMA. Over the past 11 weeks (12/31/12 - 3/17/13), TODAY has narrowed the demo gap with GMA by 43% (43,000) versus the prior STD period. TODAY has placed first in the key demo (rating) in 13 of the last 19 weeks (including 12 ties).

Lisa Bloom, lawyer and best-selling author, has joined NBC News' 'Today' as a legal analyst. The announcement was made by 'Today' Executive Producer, Don Nash and is effective immediately. Bloom will contribute legal analysis and commentary to both live and taped segments for the morning program.

NBC's TODAY was the number-one morning show for the week of January 21 in the key demo A25-54 and was the only morning program to post week-to-week gaines in total viewers (+40k). TODAY also continues to post notable long term growth in the key demo and total viewers. Over the past five weeks, TODAY has led GMA by +27k viewers in A25-54, a giant +127% (+126k) turnaround versus the prior STD period, which TODAY had viewer deficit. For the week, TODAY posted its best key demo and total viewer deliveries since the week of November 5, 2012.

Calling all newborns! NBC's TODAY and JOHNSON'S Baby are teaming up to bring America a weekly bundle of joy. Beginning February 1, the fourth hour of TODAY with Kathie Lee Gifford and Hoda Kotb will feature a new Friday segment, "TODAY'S JOHNSON'S Baby of the Week."

NBC's TODAY continues to post long term growth in total viewers and the key demo A25-54. Over the past four weeks, TODAY has led GMA by +34k viewers in A25-54, a giant +134% (+133k) turnaround versus the prior STD period, which TODAY had a -99k viewer deficit. TODAY also shrunk the demo gap last week by 77% versus its season-to-date levels. In total viewers, TODAY grew +3% (+127k viewers) week-to-week, and posted its best delivery since the week of November 5, 2012.

This February, the TODAY show anchors will be leaving the Big Apple behind for surprise Friday field trips. Each week, two members of the TODAY show team will travel to a new city to broadcast special split editions of the show. Each Monday in February, TODAY will announce which anchors will be packing their bags, and where they will end up.

NBC's TODAY is the number-one morning show for the second straight week in the key demo A25-54.

NBC's 'Today' continues to post long-term growth winning the week in the key demo A25-54. The win marked 'Today's' biggest demo advantage over GMA (+121k) since the week of August 6, 2012 (second week of London Olympics). This was 'Today's' first outright viewer win in the demo since the week of August 13, 2012. 'Today' posted the largest week-to-week growth in total viewers versus the competition and was up versus its 4Q'12/season-to-date average in total viewers.

Veteran TODAY show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News.

Veteran "Today" show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News.

Amongst the winners were several with Broadway backgrounds: Bill Sherman (composer) and Chris Jackson (lyricist) for Sesame Street's original song 'What I Am' and Willie Reale as a co-executive producer of The Electric Company on PBS.