Off Broadway Alliance Hosts 'Producing Readings, Staged Readings and Workshops' Panel, 12/2


The Off Broadway Alliance, the organization of Off Broadway producers, theaters, general managers, press agents, and marketing firms, will hold another in its series of seminars focused on the culture, business and history of Off Broadway on Sunday, December 2nd.

The seminar, titled “Producing Readings, Staged Readings and Workshops” will feature Joe Trentacosta, Vice President of Springer Associates PR (Cat on a Hot Tin Roof, A Streetcar Named Desire, Gazillion Bubble Show), producer Donna Trinkoff (The Other Josh Cohen; Triassic Parq, Shout!; Zanna, Don’t!) and producer/general manager Liz Ulmer (The Independents, Flambe Dreams, Twilight: A Musical Parody). John Capo, President of John Capo Public Relations, will moderate the discussion.

“Producing Readings, Staged Readings and Workshops” will be held at The Snapple Theater Center’s Jerry Orbach Theater. Doors will open at 11:30 for complimentary coffee and bagels. The panel will take place from Noon – 1:30pm with additional time allotted afterward for conversation with fellow attendees. The Snapple Theater Center is located at 210 West 50th Street (at Broadway).

Admission for the seminar is free, however reservations are a must. To RSVP for the event, visit before December 1st. Attendees are encouraged to pre-submit questions for the panelists when they submit their reservation. Questions will be asked live at the seminar.

The Off Broadway Alliance is a non-profit corporation organized by theater professionals dedicated to supporting, promoting and encouraging the production of Off Broadway theatre and to making live theater increasingly accessible to new and diverse audiences. The Alliance holds monthly meetings and membership is open to everyone in the Off Broadway theater community.

Among its initiatives, The Off Broadway Alliance sponsors 20at20, the event that runs twice a year for 20 days and lets theatergoers purchase $20 tickets to dozens of Off Broadway shows 20 minutes before curtain.

The Alliance also presents the Off Broadway Alliance Awards, including an annual tribute to the Legends of Off Broadway and inductees to the Off Broadway Hall of Fame. It also produces a free Sunday Seminar Series focusing on the culture, business and history of Off Broadway featuring major players from the Off Broadway scene. And the Alliance created the Off Broadway Economic Impact Report, which outlines Off Broadway's over $500 million annual impact on the economy of the City of New York.

Joe Trentacosta is Vice President of Springer Associates PR – a full service entertainment PR firm. He has been a publicist for over a decade and has handled projects on Broadway, Off-Broadway, films in release and film festivals and many special events. Highlights have included the first multiracial production on Broadway of Cat on a Hot Tin Roof and A Streetcar Named Desire, Tony Randall’s National Actors Theatre star-studded production of The Resistible Rise of Arturo Ui and the Off-Broadway long-running hit The Gazillion Bubble Show, as well as the press representative for the Drama Desk Awards. Over the years he has worked with names such as James Earl Jones, Terrence Howard, Tom Cruise, Will Smith, John Travolta, Al Pacino, Debbie Allen, Steve Buscemi and many more. He has booked his clients on such shows as the “Today” Show, “GMA,” “The Early Show,” “David Letterman,” “The View” and “Oprah.”

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