BLANK! THE MUSICAL to Open at New World Stages in November
Theatergoers, comedy fans, and NYC visitors are invited to experience the magic of Broadway like never before with a groundbreaking interactive theatrical event: BLANK! THE MUSICAL. It was jointly announced today by Matt Britten, executive producer; Aaron Price, co-founder and CEO of Livecube; and Shannon O'Neill, artistic director of Upright Citizens Brigade Theatre that BLANK! THE MUSICAL is set to begin performances at New World Stages in midtown Manhattan beginning November 1 for a special limited engagement tryout for six weeks only. The show is co-created by Michael Girts, Mike Descoteaux, and T.J. Shanoff. Casting and creative team for the special theatrical event will be announced soon.
Experience the magic of Broadway like never before at BLANK! THE MUSICAL, New York City's astonishing and hysterical next-generation theatrical sensation. Each night, a talented ensemble takes to the stage-with no script, no rehearsal, and no idea what will happen-to perform a brand-new smash hit musical...that you help to create!
At BLANK! THE MUSICAL, the power to build your dream Broadway show is in your hands. Bring your friends, get out your smartphone, and vote with the audience to fill in the blanks. Choose a title. Write lyrics. Compose the score. Then it's curtain time and away we go...watch in awe as actors, musicians, and a Tony Award-winning creative team bring your musical to life on the spot, complete with show-stopping singing, dazzling dancing, and of course, laugh-out-loud comedy. Will you write the next Wicked, Les Miz, or Book of Mormon? The results are always hilarious. A night at the theater has never been so much fun!
"Millions of people see a Broadway show every year, often imagining what it might be like to be a part of it all," said producer Matt Britten. "We're excited that we will be bringing this dream to life each night at New World Stages. From the moment you are asked to keep your cell phone turned on at the top of the show, you will know you are in for a unique treat at this first-of-its-kind theatrical event."
Utilizing a specially designed mobile app, BLANK! THE MUSICAL is a unique entertainment event, which marks the debut of a new "stage and screen" technology. Developed in partnership with Livecube, this mobile technology will allow audience members to direct the action, simply by using their mobile phones. For the first time ever, audiences will be able to engage with the show and each other and play a crucial role in creating a brand-new fully realized musical every night.
"This partnership," noted Livecube's Price, "brings the world's most engaging live event technology together with some of Broadway's brightest talent, in the heart of Times Square. It's a perfect combination of art and innovation that will result in an interactive entertainment experience unlike anything ever seen before. We can't wait to see smart phones meet smart theater."
Additionally, BLANK! THE MUSICAL will be presented in partnership with comedy industry leader Upright Citizens Brigade, Boston-area comedy theater and school ImprovBoston, and other comedy partners from around the country to be announced.
Fill in the blanks at BLANK! THE MUSICAL. Coming to NYC's New World Stages for a limited time only this fall. For more information visit blankthemusical.com.