Barter Theatre to Offer $20 Tickets to All Performances

Big changes at Barter Theatre, the nation's longest running professional theatre, seek to improve patron experience and make theatre affordable for everyone.

With a new ticketing system, pricing model and website, the Barter Theatre patron experience is evolving to better suit the needs of patrons in the community and the region all while promoting continued growth in tourism and economic development.

Producing Artistic Director, Richard Rose, said, "Over the last 6 months or more, Barter has been working behind the scenes to make the patron experience at Barter even better. Along with our new website, a new and more friendly ticketing software, and many other benefits for our patrons, Barter has created a more affordable ticket pricing structure that will make the Barter experience accessible to everyone."

This new pricing model offers simplified prices and less expensive tickets to every show. One featured aspect of the program will include a selection of $20 seats to each performance at both Barter Theatre and Barter Stage II. While a limited number of $20 seats are available, the remainder of seats will be sold at graduated pricing levels encouraging patrons to purchase tickets well in advance of performances to get the best pricing available.

Recently, Barter Theatre began a partnership with TRG Arts, a firm dedicated to helping arts organizations grow patron loyalty. This partnership has resulted in the profound changes happening at Barter Theatre. J.L. Nave, a consultant at TRG Arts said, "TRG Arts' focus with all of our clients is to help arts organizations reach the broadest audience possible. We are excited about this significant step Barter Theatre is taking to be more accessible than ever." This partnership, which will continue well into the future, has already netted impressive results and modifications to all aspects of Barter Theatre's patron communications.

$20 tickets to each show in the 2016 season are available through the Barter Theatre box office or website as of April 26. To purchase tickets please call 276-628-3991 or visit bartertheatre.com.

Barter Theatre, the nation's longest running professional theatre, is funded in part by The National Endowment for the Arts and The Virginia Commission for the Arts. Barter Theatre's 2016 season is made possible by season sponsors Eastman Credit Union, Food City, Meade Tractor, Mountain States Health Alliance and The United Company Foundation.

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