truTV's IMPRACTICAL JOKERS Hits Series High with Over 2M Viewers
ruTV's hit series Impractical Jokers is enjoying a spectacular second season. Last night, the series drew its biggest audience yet, with 2,025,000 viewers. In truTV's key demos demos, Impractical Jokers drew an impressive 1,291,000 adults 18-49 and 661,000 men 18-49. Compared to its first season Impractical Jokers is up double digits across the board, with total viewers growing by +36%, adults 18-49 by +49% and men 18-49 by +28%.
truTV's Impractical Jokers premiered to critical acclaim in December 2011 and quickly became one of the network's biggest hits, especially among young adults. The series follows four friends - Joe, Sal, Murr and Q - as they dare one another to complete over-the-top challenges in public. Their antics are captured on hidden camera, complete with the unsuspecting public's amused, confused, or flabbergasted reactions. After each new dare, the guys are graded to determine who succeeded under pressure and who collapsed in defeat. The joker with the lowest score at the end of that week's episode must then face a mortifying challenge with truly humiliating consequences.
In conjunction with the season 2 launch of Impractical Jokers, truTV launched a brand new mobile app for the iOS and Android platforms. With the free truTV Impractical Jokers app, fans can now take their favorite pranksters with them wherever they go. The app's many features include extensive video clips, social media connections, a special doodle pad and, in a digital first, the chance to talk directly with the guys themselves through an exclusive hotline.
Impractical Jokers is produced for truTV by NorthSouth Productions (Say Yes to the Dress), with Charlie DeBevoise and Mark Hickman serving as executive producers.
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, Killer Karaoke, Hardcore Pawn, Hardcore Pawn: Chicago, Lizard Lick Towing, Storage Hunters, South Beach Tow, Full Throttle Saloon, Black Goldand World's Dumbest, as well as the upcoming Upload with Shaquille O'Neal. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.
truTV is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.