mun2’s REINAS DE REALTY Integrates Tips from Allstate Agents
mun2, the leading Hispanic cable network for Latinos in the U.S., has announced a collaboration with Allstate Insurance for the network's new docu-reality series "Reinas de Realty." The 10-episode original series follows two Latina real estate moguls running their thriving, family-based Los Angeles house-flipping business and transforming Latino communities one flip at a time.
The advertising integration with Allstate includes eight customized tips featuring Allstate agents that provide advice on home safety issues ranging from home security, electrical safety, and smoke alarms.
"'Reinas de Realty' is a great opportunity for Allstate to demonstrate our promise to help people live a better life every day," said Georgina Flores, director of multicultural marketing for Allstate. "It's a forum for Allstate agents to provide advice on how to help protect and maintain your home. When your home and family is safe and well protected, you can spend time enjoying all of the good things in life that are all around you."
Agent tips will air at the end of a segment leading into commercial time. Eight tips will run throughout the series and each tip will align with a relevant episode. The series also provides Allstate brand integrations throughout the series.
"'Reinas de Realty' underscores our ever expanding programming offers for both advertisers and our audience," said Joe Bernard, SVP Sales for mun2. "We are excited that Allstate is partnering with these two 'momtrepreneurs' to showcase the value of their insurance products and the value an agent."
For further consumer engagement, mun2 will air Allstate sponsored content pods featuring testimonial clips of Reinas' Liz Perez and Jackie Mateos sharing their inspirational stories. A total of five 20-second content pods were created where the business partners touch on several topics including how they got involved in house flipping, their passion for their field of work, and how they balance business and family.
mun2 is the destination for young, Hispanic adults 18-34 and 18-49, providing authentic, vibrant Latino content for the fastest growing population group in the U.S. As the fastest growing Hispanic entertainment cable network, mun2 combines the best in reality, scripted, music and sports programming to reflect the diverse lifestyle and language of its audience. The networks' content can be found across multiple platforms, including its ward winning mun2.tv site. With offices in Los Angeles, Miami and New York, the network is part of Telemundo Media, a division of NBCUniversal.