mun2 Kicks Off Season Three of LARRYMANIA with Private Screenings
mun2, the Hispanic cable network, celebrated the season three premiere of its highly-anticipated reality series "Larrymania," featuring multi-award winning Latin superstar Larry Hernandez, with two private premiere episode screenings in Los Angeles and Miami. The Los Angeles VIP screening took place on Thursday April 17 at the NBCUniversal screening room in Universal City, CA. and on Thursday, May 1 the Soho House Beach House in Miami, FL. hosted the second. Both screenings pointed to the May 4th premiere of #Larrymania3. The private event attendees included Larry's fans, social media influencers, industry talent and executives.
"Larrymania" airs Sundays at 9 p.m. EST/ 8 p.m. CST on mun2.
Sunday night's season three premiere debuted as the #1 series on Hispanic cable television, growing its audience by +32% versus season two premiere. "Larrymania" brought triple digit growth to the time period across all key demos and hit the highest viewership so far this year on Sunday night for females and young adults. A total of 5.5 million total viewers have tuned in to "Larrymania" programming to date.
This season on "Larrymania" Larry offers fans an even deeper look at Larry the family man. As the superstar and his longtime girlfriend Kenia Ontiveros prepare for their second child, their relationship and love grows deeper. But Larry's balancing act as a father and a high profile celebrity becomes a greater challenge as he gears up to release his new album "Ojala Que Te Vaya Muy Mal," while focusing more than ever on putting family first. More surprises are revealed including the journey through Kenia's entire pregnancy and the unforgettable birth of baby Dalary.
Source: NPM Live+SD, Larrymania S3 Premiere Sun 5/4/14 vs S2 (8/18/13) P18-49 IMP, #1 all cable networks Hisp P18-49 Sun 9pm, 5/4/14. Reach: P2+, NPower Reach & Frequency report - Larrymania all telecasts airing on mun2 10/7/12-5/4/14 (680 episodes), 6 min audience qualifier, 75% unification
Photo credit Pablo Blum.
mun2 is the destination for young, Hispanic adults 18-34 and 18-49, providing authentic, vibrant Latino content for the fastest growing population group in the U.S. As the fastest growing Hispanic entertainment cable network, mun2 combines the best in reality, scripted, music and sports programming to reflect the diverse lifestyle and language of its audience. The networks' content can be found across multiple platforms, including its ward winning mun2.tv site. With offices in Los Angeles, Miami and New York, the network is part of Telemundo Media, a division of NBCUniversal.