Telemundo's PREMIOS TU MUNDO Draws Nearly 3.8 Million Total Viewers
Telemundo's live broadcast of the second annual "Premios Tu Mundo" (Your World Awards), hosted by telenovela superstars Gaby Espino and Aaron Diaz, reached a cumulative audience of 3,760,000 total viewers and 2,100,000 adults 18-49, according to Nielsen. With an average of 1,993,000 total viewers and 1,151,000 adults 18-49, an increase of +19% and +26%, respectively vs. last year, the show featured high-energy musical performances and appearances by some of Hispanic Hollywood's most prominent artists. Telemundo, the leading producer of Spanish-language Primetime content for audiences in the U.S. and around the world, made history by launching the most enhanced and innovative social TV experience, including initiatives with Vine, Twitter and zeebox, resulting in over 406,000 posts for the night and ranking as the #1 property across all broadcast shows with "Premios Tu Mundo," according to Trendrr.
Locally, "Premios Tu Mundo" was the #1 program, regardless of language in New York and Miami, among adults 18-49 and grew double digits, +48% in Houston, +35% in Miami and +23% in Los Angeles, over last year.
The pre-show "La Alfombra de Premios Tu Mundo," generated an average of 1,324,000 total viewers and 706,000 adults 18-49.
"Premios Tu Mundo" is a musical spectacular event that celebrates pop culture and combines the power of television, web, mobile and social media platforms to give fans the final say in what's hot in everything that moves and inspires them, including novelas, music, fashion, movies and sports.
Source: The Nielsen Company, NPM fast program data, Live+Same Day, 8/15/13. Fast national cume, 8/15/13, AA reach projections based on 6 minute qualifier; NSI preliminary overnights, Live+SD. Omniture Site Catalyst. Trendrr.
Photo by: Gary I Rothstein/Telemundo