Telemundo to Launch Most Innovative Digisocial BILLBOARD LATIN MUSIC AWARDS

Telemundo gears up for an unprecedented DigiSocial Billboard Latin Music Awards presented by State Farm® on Thursday, April 30th in Miami. The network will launch an innovative digital and social campaign including an Instagram Gravity Room, Twitter GIF Mirrors, a SocialTV Video Wall capturing all social media action, an Acoustic Concert to kick off the week, virtual reality multi-cameras as well as a digital livestream backstage show both exclusively on Telemundo.com. Additionally, red carpet authority, E! Entertainment will bring their expertise on-site to this year's show.

"The Billboard Latin Music Awards provide a unique opportunity for celebrities, fans and sponsor brands to co-create while driving mutual innovation," said Borja Perez, Senior Vice President, Digital and Social Media, Hispanic Enterprises and Content, NBCUniversal "providing the most exclusive content experiences via all preferred social platforms."

TELEMUNDO's Billboard Latin Music Awards is action-packed full of social moments and this year is no exception with the all-new Instagram Gravity Room, which will create the optical illusion that the talent is defying gravity. Talent will also be featured in the brand new Twitter GIF mirrors, which will create autographed & shareable GIFs. Telemundo will also bring the SocialTV Video Wall to the red carpet and main show to curate real time GIFs & video content from the official, talents' and fans' social accounts. The network will also invite three fashion influencers, Jackie Hernandez (@MakeupByJH), Laura Sanchez (@Laura_Makeup) and Marcia Jones (@jonesmarcia) to co-create content on the white carpet.

Backstage audiences will be able to have a front-row seat with virtual reality cameras that will augment and amplify the experience available via Telemundo.com. Additionally, users will be able to access Telemundo.com for a multi-camera backstage digital livestream experience with over six different cameras strategically placed across the venue. Snapchat users will be able to partake in the action via a Snapchat Billboards story curating all snaps from the red carpet and beyond. Social media personality Perez Hilton will host a Twitter watch party via @PerezHilton featuring commentary regarding the white carpet and awards show directly from the popular entertainment blogger. Additionally, Telemundo will be incorporating new social media platforms Periscope and Meerkat, to provide fans with unprecedented livestream access backstage.

Tonight, Telemundo kicks off the week with an exclusive acoustic concert titled BLMA Storytellers: Acoustic Sessions featuring music acts like Mexican duo HA*ASH, singer-songwriter Christian Daniel, up and coming singer-songwriter Raquel Sofia, Juanes protégée, Sofia Reyes and indie artist Crisantes.

Fans are invited to follow the awards show via the following platforms:

Facebook: /LatinBillboards

Twitter: @LatinBillboards

Instagram: @LatinBillboards

Periscope: @LatinBillboards

Meerkat: @LatinBillboards

Snapchat: @Telemundo

Image: Facebook

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