Telemundo Wraps January as No. 1 Spanish-Language Network Among Key Demos

By: Feb. 01, 2017
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Telemundo continues to hold its lead as the #1 Spanish-language network during Monday-Friday 8-11pm among adults 18-49 (912,000) and 18-34 (435,000), according to Nielsen. As its competitors continue to report losses versus last season, Telemundo is the only major Spanish-language television network to exhibit year-over-year growth this season during Monday-Friday 8-11pm, up seven percent among adults 18-49, compared to Univision (-15%; 880,000) and UniMas (-18%; 251,000). In adults 18-34, Telemundo is up 11%, compared to Univision (-11%; 409,000) and UniMas (-32%; 97,000).

In addition, for two years, Telemundo has consistently ranked as the #1 Spanish-language broadcast network at 10pm among adults 18-49 and 18-34, bolstered by the success of its Super Series™. For the month of January, the network's current Super Series "El Chema" averaged 2 million total viewers, 1.15 million adults 18-49, and 552,000 adults 18-34.

Source: NPM, 16-17 SSN (9/19/16-1/29/17 vs 9/21/15-1/31/16). L+SD IMP. TEL, UNI, UMA M-F 8p-11p. Super Series = 10p-11p (12/29/14-1/29/17).

ABOUT TELEMUNDO: Telemundo is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios - the #1 producer of Spanish-language primetime content - as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations and 54 broadcast affiliates. Telemundo is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.



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