TLC Posts Best April Primetime Performance Yet
On the heels of achieving its best 1Q performance in a decade, TLC continues its hot streak as it garners its best April Prime performance in a decade among W25-54, P2+, and HH. April also concludes as TLC's 3rd best April Prime delivery performance ever among W25-54. Additionally, the network posted double-digit rating gains vs. year ago in ratings among W25-54/18-49, P2+, and HH.
Fueled by hit series including THE LITTLE COUPLE, 19 KIDS AND COUNTING, and LONG ISLAND MEDIUM, TLC came in as the #5 ad-supported cable network in delivery among W25-54, and ranked among the top 10 ad-supported cable networks in delivery on five nights of the week among W25-54/18-49 (Tuesday, Thursday through Sunday).
Tuesday nights propelled TLC to the #1 female ad-supported cable network and the #2 ad-supported cable network in delivery among W25-54. On Friday night, TLC was the #5 ad-supported cable network in delivery among W18-34, while Sunday night secured TLC a top 5 ad-supported cable network rank with W25-54 and W18-49.
In 2014 to-date, TLC ranks as the #4 Primetime ad-supported cable network in delivery with W18-49 and #5 with W25-54.
Source: Nielsen, April 2014 (3/31/14-4/27/14); April 2013 (4/1/13-4/28/13). Prime = 8-11pm. Best April = HH, P2+ delivery and W25-54 based on delivery and rating. P2+ based on (000s). Net Rank based on time period (000s). Female Net = Audience Comp 60% or greater with W2+, M-Su 8-11pm; Based on P2+. L+SD, Cov Rtg/(000s).