THE CHEW Sets Record Weekly High for 2nd-Consecutive Week in Key Demo
For the week of December 9, 2013, ABC delivered a clean sweep across target women demos, setting a near 2-year high in Women 18-49 (645,000/1.0 rating) and Women 25-54 (865,000/1.4 rating) - since weeks of 1/9/12 and 9/19/11, respectively.
Year to year, ABC posted the biggest gains of any broadcast network in Women 18-49 (+20% - 645,000 vs. 538,000) and Women 25-54 (+27% - 865,000 vs. 679,000), and was up by solid double digits in Total Viewers (+12% - 3.03 million vs. 2.72 million).
For the 2nd-straight week, "The Chew" delivered its #1 week on record in Women 25-54 (774,000/1.3 rating), its #2 week of all time in Total Viewers (2.94 million) and #3 week ever in Women 18-49 (576,000/0.9 rating).
Impressively, the past three weeks have ranked as the series' Top 3 most-watched weeks in Total Viewers, with the previous seven placing among its Top 8 weeks to date. In Women 25-54, the past three weeks place among its Top 4 weeks on record.
Wednesday's telecast, 'Cookin' Around the Christmas Tree,' - featuring rockin' recipes, with the help of friend Guy Fieri ("Guy's Grocery Games"), and fun and innovative ways to decorate holiday gingerbread cookies - ranked as the show's #2 telecast ever in Total Viewers (3.11 million), Women 18-49 (652,000/1.0 rating) and Women 25-54 (830,000/1.4 rating).
Year to year, "The Chew" generated the largest increases of any broadcast program in daytime in Total Viewers (+24% - 2.94 million vs. 2.37 million), Women 18-49 (+40% - 576,000 vs. 410,000) and Women 25-54 (+40% - 774,000 vs. 553,000).
With the citizens of Port Charles lives in upheaval due to Robin's return from the dead and the looming verdict for AJ's murder trial, "General Hospital" ranked as the #1 program in Daytime for the 2nd consecutive week in Women 18-49 (779,000/1.2 rating), marking the series' first back to back wins in the core demo in six-and-a-half years - since week of 5/21/07.
Notably, this week stood as the show's 2nd-most-watched week in over two years in Women 18-49 and in over two and a half years in Women 25-54 (1.06 million/1.7 rating), behind only last week and since weeks of 8/15/11 and 3/21/11, respectively. Moreover, the past three weeks have been the show's Top 3 most-watched weeks in nearly three years in Total Viewers - since week of 12/27/10.
Further, "General Hospital" is pacing for its best season in 7 years in Total Viewers - since the 2006/07 season - driven by compelling storylines, bolstered by the return of legacy characters.
"General Hospital" posted the largest year-to-year increases of any broadcast daytime drama in Women 18-49 (+28% - 779,000 vs. 610,000) and Women 25-54 (+37% - 1.06 million vs. 774,000).
Source: NTI, U.S. ratings, weeks of 12/09/13 and 12/10/12, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.
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