Showtime to Offer Academy Members Free Subscriptions as Part of Primetime Emmy FYC Campaign

By: Apr. 15, 2016
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Showtime has amplified its 2016 For Your Consideration Emmy Award campaign with new, creative messaging perfectly timed to the election year. All of the network's eligible original programming, including first-time contenders BILLIONS and THE CIRCUS, will be featured in Emmy FYC advertising with a call to action for Television Academy members to "VOTE." The multi-faceted campaign will be viewable in print and online ads in key trades and consumer media, and on over 100 buses targeting the Los Angeles Metropolitan area. Additionally, for the first time in network history, Showtime will be offering Television Academy members the opportunity to access the Showtime streaming service for free through June 30th. Attached to the SHOWTIME-branded belly band surrounding the April issue of Emmy Magazine, the VIP credentials will give the full membership access to Showtime for the duration of the first phase of the voting period. With their VIP log-in credentials, Emmy voters will have unlimited on-demand access to every season of award-winning Showtime original series, and hundreds of hours of movies, documentary and sports programming, as well as the network's live East and West Coast feeds. For an early look at the Showtime FYC VOTE campaign, go to: http://s.sho.com/1SbwzDL.

Television Academy members will start to receive their annual Showtime branded For Your Consideration mailer this week, which contains episodes of the network's original programming and select documentaries. The mailer will include episodes of the hit freshman drama series BILLIONS, along with the award-winning series RAY DONOVAN, THE AFFAIR,HOMELAND, SHAMELESS, MASTERS OF SEX, HOUSE OF LIES and PENNY DREADFUL, and first-time contenders THE CIRCUS: INSIDE THE GREATEST POLITICAL SHOW ON EARTH, DARK NET and DICE. The documentary selection will include LISTEN TO ME MARLON, PROPHET'S PREY, THE SPYMASTERS and MICHAEL JACKSON'S JOURNEY FROM MOTOWN TO OFF THE WALL.

Additionally, Showtime is hosting a series of panel events for Television Academy and Guild members in Los Angeles and New York, which feature the cast and creative minds behind SHAMELESS, THE AFFAIR, RAY DONOVAN, THE CIRCUS and BILLIONS.

For the eighth consecutive year, Showtime will have a dedicated awards site to screen all episodes of its Emmy-eligible programs on SHO.com/FYC, which is available across multiple devices. Additionally, the network has dedicated Twitter and Facebook feeds, all aimed at increasing awareness for the network's Emmy eligible series, documentaries and talent. THE Showtime EMMY FYC mailer will include credentials to the SHO FYC screening room, which will give Television Academy members access to entire seasons of all of the network'sEmmy eligible programming.

Showtime has been at the forefront of innovative awards campaigns as the first network to send full seasons of a series for consideration, the first network to stream its series online for Television Academy voters, and as the first network to ever display its Emmy Award ads in an outdoor campaign on major bus routes.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers Showtime ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service Showtime ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. Showtime is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Apple®, Roku®, Amazon and Google. Consumers can also subscribe to Showtime via Hulu, Sony PlayStation® Vue and Amazon Prime Video. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a Pay-Per-View basis through Showtime PPV. For more information, go to www.SHO.com.



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