Nickelodeon Delivers Highest Quarterly Gains in 16 Years
With a new slate of series joining its lineup this summer, Nickelodeon continued fueling its ratings momentum, closing 3Q13 with its best quarterly year-over-year performance with K2-11 in 16 years (2Q97). Nick posted double-digit gains with K2-11 (up 12% for the quarter over last year) and with Kids 2-5 (+32%). With total viewers, the net is up +6%. For the year to date, Nickelodeon is up +8% with K2-11 and +6% with total viewers.
Nickelodeon's quarterly performance was bolstered by the net's new roster of animation and live-action hits. Sam & Cat, which debuted earlier this summer, is a bona fide hit averaging 2.9 million total viewers and up +17% over last year. The Haunted Hathaways, which is growing weekly and averaging 2.4 million total viewers, posted double-digit year over year increases with Kids 6-11 (+12%) with its latest new episode (Saturday, Sept. 28 at 8:30 p.m.). Nickelodeon's new animated hit Sanjay & Craig currently averages 2.9 million total viewers. Additionally, Nickelodeon's latest preschool offering, Paw Patrol, ranks as the net's top preschool series, averaging a 5.8/783K Kids 2-5. The series consistently wins its time period with Kids 2-5 and is a ratings driver for the net's top-rated preschool block (M-F 8:30 a.m.-2p.m. ET/PT), which is up +24% with Kids 2-5 for 3Q13.
Nick at Nite closed third quarter as basic cable's top net with Women 18-49 and posted strong double-digit gains, up +67% with A18-49 and +29% with total viewers. The net's ratings growth was driven by performances from its late-night lineup and new original live-action offerings, including Instant Mom, which premiered on Sept. 29 (8:30 p.m. ET/PT) and posted double-digit gains for, up +12% in delivery with Adults 18-49 and up +18% in rating with K6-11.
Nickelodeon, now in its 34 th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
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