New Drama THIS IS US Is NBC's 1st Scripted Series to Build on Its 'Voice' Lead-In

NBC has won the ratings week of Oct. 10-16 in the key adult 18-49 demographic, with "Sunday Night Football," two editions of "The Voice" and the new hit drama "This Is Us" accounting for four of the week's top nine primetime programs on the Big 4 networks in 18-49.

NBC also ranked #1 or tied for #1 among those networks in every other key demographic for the week, including men and women 18-49; adults, men and women 18-34; and adults, men and women 25-54, according to "live plus same day" ratings from Nielsen Media Research.

Excluding sports, NBC also won the week in adults 18-49 and maintained 100% of its rating for the same week last year (1.6 vs. 1.6), while ranking #1 and growing among millennial viewers (1.1 vs. 1.0 in adults 18-34).

Top NBC rankings for the week among primetime shows on the Big 4 networks in 18-49 (rankings exclude sports pre- and post-game shows) are: "Sunday Night Football," #1; Monday's "The Voice," #6; Tuesday's "This Is Us," #7; Tuesday's "Voice," #9; and Tuesday's season premiere of "Chicago Fire," tied for #17.

Excluding CBS's boosts of NFL Network viewers on Thursday nights, NBC has now ranked #1 among the Big 4 networks in viewers 18-49 for four of four weeks so far this season, six in a row extending into last summer, as well as 16 of the last 17.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in every key demographic (including a tie in men 25-54). Counting entertainment programming only, NBC ranks #1 in adults 18-49, adults 18-34, adults 25-54 (tie) and all key adult-female demos.

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