TONIGHT SHOW STARRING JIMMY FALLON has won the late-night ratings week of Feb. 20-24 in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - according to "live plus same day" figures from Nielsen Media Research. "Tonight" increased its adult 18-49 lead week to week, delivering a +28% margin over CBS' "The Late Show with Stephen Colbert" (with a 0.68 rating vs. a 0.53) for the week of Feb. 20-24, up from a +24% advantage for the prior week (0.67 vs. 0.54).
"Tonight" generated a four-week high in total viewers, averaging 2.885 million, best since the week of Jan. 23-27 (3.017 million). Fallon grew +1% week to week in 18-49 (with a 0.68 rating vs. a 0.67) and +7% in total viewers (2.885 million vs. 2.708 million). Note that Monday telecasts for most last-night shows were excluded last week due to the Presidents Day holiday. At 12:35 a.m. ET, "Late Night With Seth Meyers" led his CBS and ABC competition in every key measure. "Late Night" increased its margin of victory over "Late Late Show" to +28% (with a 0.37 rating vs. 0.29), up from the previous week's +20% (0.36 vs. 0.30). LATE-NIGHT WEEKLY AVERAGESImage courtesy of NBC
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