NBC's TODAY to Present THIS IS 50 Week-Long Series, Beg. 8/3

July 31
9:47 2014
NBC's TODAY to Present THIS IS 50 Week-Long Series, Beg. 8/3

All next week, NBC's TODAY is celebrating life at 50 - what it looks like, what it feels like, and why it is fabulous. "This Is 50" will explore wide-ranging topics from health and wellness to dating, sex and intimacy and overall life satisfaction. The special week-long series kicks off Sunday, August 3 and will be hosted by Hoda Kotb, who hits the big 5-0 milestone next week.

During the series, TODAY will examine society's evolving perceptions of aging while highlighting inspirational people who have reinvented themselves after turning 50. TODAY anchors and hosts will also share their own advice and personal stories about the half-century mark. On Friday, August 8, the fourth hour of TODAY will celebrate Hoda's 50th birthday with special guest surprises.

Additionally, TODAY and Huff/Post 50 launched a "50 Over 50" initiative to showcase 50 men and women who have made positive changes to their lives after turning 50. Throughout the week, the series will feature some of their remarkable stories.

As part of the series, TODAY commissioned a survey of nearly 2,000 men and women in their 50s which revealed that people are happier and less stressed after 50. The findings will be discussed on the show, and the full results will be available on

Viewers are invited to join the conversation by sharing their #ThisIs50 stories on social media and with TODAY's Orange Room. will feature photo galleries and original essays.

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.

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