NBC's TODAY is No. 1 for 20 Straight Months; Best Streak in Over 4 Years

NBC News' TODAY was the number-one morning show for the month of April topping ABC's "Good Morning America" once again in the key demo A25-54. TODAY has now won 20 straight months in the key demo (70 straight weeks), its best streak in more than four years. TODAY also posted its biggest total viewer delivery in seven weeks, since the week of March 6.

TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has grown its A25-54 advantage over GMA by 49%, season to date versus last season. TODAY has also cut the total viewer gap with GMA by 21% season to date (-187,000 vs. -236,000 last season).

TODAY HIGHLIGHTS:

APRIL 2017

TODAY has won 20 consecutive months (and 21 of the last 22) among A25-54 viewers

• TODAY averaged 1.536 million A25-54 viewers, +12% (+165,000) higher than GMA and +50% (+509,000) more than CBS

TODAY has been #1 among A18-49 viewers for 25 straight months

• TODAY averaged 1.163 million A18-49 viewers, leading GMA by +18% (+174,000) and CBS by +58% (+427,000)
• Versus ABC, TODAY improved its A18-49 lead month-to-month (by 6%) and compared to April 2016 (by 9%)

TODAY averaged 4.072 million total viewers, topping CBS by +12% (+420,000)

WEEK OF APRIL 24

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.95	12	4030	0.87	1117	1.26	1513
CBS THIS MORNING	2.67	11	3616	0.57	728	0.84	1013
GOOD MORNING AMERICA	3.22	13	4378	0.80	1022	1.17	1401

TODAY averaged 1.513 million A25-54 viewers, outperforming GMA by +112,000 (+8%) and CBS by +500,000 (+49%)

• TODAY has ranked #1 among A25-54 viewers for 70 consecutive weeks (best streak in over four years) and 86 of the last 87 weeks
• TODAY ranked #1 all five mornings in A25-54
• TODAY delivered a 1.26 A25-54 rating, +0.09 points ahead of GMA and +0.42 points more than CBS

TODAY averaged 1.117 million A18-49 viewers, +95,000 (+9%) more than GMA and +389,000 (+53%) higher than CBS

• TODAY's 0.87 A18-49 rating led GMA by +0.07 points and CBS by +0.30 points

TODAY averaged 4.030 million total viewers, leading CBS THIS MORNING by +414,000 (+12%)

• Week-to-week, TODAY added +101,000 viewers and posted its biggest audience since the week of 3/6/2017

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