TODAY's 2nd Annual #ShareKindness campaign has launched with a commitment to promote and inspire one million acts of kindness across America. Together with various NBCUniversal brands, partners and sponsors, TODAY is rallying its audience behind one simple idea - growing the good in the world.
Viewers can participate in #ShareKindness and help TODAY reach the one million goal in various ways, including sharing kindness content from TODAY.com, posting acts of kindness on social media with the hashtag #ShareKindness and joining fans on the TODAY Plaza for various activations throughout the month. The TODAY digital editorial team will also feature select #ShareKindness posts from users in their coverage. In addition, the #ShareKindness Experience is opening at 30 Rockefeller Center. Led by Lady Gaga's BORN THIS WAY Foundation, the experience will offer visitors the opportunity to engage with the campaign via a curated journey of kind acts. The space, which will be open through the month of December, will feature stations where visitors can participate in the kind activity of their choice, such as sending thank you notes to service members and military veterans or decorating a lunch bag for a child in need.Other digital components of #ShareKindness month include a #ShareKindness bot for Facebook Messenger that both suggests kind acts and compliments for the user to do and give and a dedicated website that includes all content from TODAY and other partners and NBCUniversal brands.
YMCA of the USA is supporting #ShareKindness by donating 10,000 acts of kindness from dedicated local Y staff, members and volunteers in communities nationwide, as part of its "For a better us" campaign. The Y supports communities and those in need year round, and this holiday season they are proud to partner with TODAY on the #ShareKindness initiative. Other NBCUniversal brands and sponsors are participating in the project by committing to acts of kindness, promoting kind content on air and online, participating in various giveaways and more.
Viewers can interact with #ShareKindness on Twitter, Facebook and Instagram or check out nbcsharekindness.com.
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