NBC's TODAY continues to gain momentum posting the largest season-to-season viewer growth among the morning news programs and shrinking the ratings gaps with GMA. For the week of June 16, TODAY had its closest total viewer margin with GMA in nearly three months, since the week of 3/24/2014. TODAY also posted its narrowest A25-54 gap in three weeks.
TODAY is the only morning show to post across-the-board growth versus last season in all key ratings categories. Specifically in total viewers, TODAY has gained nearly 400k. Season-to-date, TODAY ranks as the #1 morning news broadcast in rating A18-49. TODAY HIGHLIGHTS: TODAY averaged 4.302 million total viewers, leading CBS This Morning by +39% (+1,211,000) TODAY had its closest total viewer margin with GMA since the week of 3/24/2014 TODAY reduced GMA's lead by 14% week-to-week and by 30% versus the same week last year In A25-54, TODAY delivered a 1.4 rating which doubled the performance of CBS (+100%, or +7 tenths) TODAY averaged 1.618 million A25-54 viewers, topping CBS by +83% (+734,000) TODAY cut GMA's demo viewer gap by 31% versus the prior week and posted its narrowest demo gap in three weeks TODAY was #1 with a 1.0 A18-49 rating, tying GMA and also doubling CBS (+100%, or +5 tenths) TODAY is the #1 morning news show this season in rating W/M/A18-49 and M25-54Videos