NBC's THE BLINDSPOT Wins Time Slot Among Broadcast Networks in Every Key Measure

By: Sep. 29, 2015
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"Blindspot" (2.6/8 in 18-49, 9.1 million viewers overall from 10-11 p.m. ET) retains 84% of last week's premiere rating (2.6 vs. 3.1), the best Week 1 to Week 2 retention among Monday's three new shows - versus 77% for "Life in Pieces" (2.0 vs. 2.6) and 82% for "Minority Report" (0.9 vs. 1.1).

Won the time period among ABC, CBS and NBC in every key measure - including total-viewer wins over ABC's "Dancing with the Star" and CBS's scripted lineup.

Led the slot by a +63% margin among those nets (2.6 vs. 1.6 for #2 CBS).

Is the night's #1 drama, new or returning, in 18-49.

Note that the week-ago 3.1 for "Blindspot is:

A two-year high for an NBC debut.

The #1 new series of the week.

"Blindspot" delivers heavy time-shifting: Last week's "Blindspot" hit a three-year high for biggest increase in L+3 results for an NBC series premiere (+1.34 in 18-49, from 3.11 to 4.45).

"The Voice" (3.3/10 in 18-49, 11.8 million viewers overall from 8-10 p.m. ET) won the slot among the Big 4 nets in every key measure.

Jumped +32% versus what the prior cycle was averaging in last May's sweep (3.3 vs. 2.5) and was up +13% in total viewers (11.832 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and ESPN's NFL football.

Retained 94% of last week's season premiere rating in 18-49 (3.3 vs. 3.5).

Will add substantial viewership via time-shifting - last season's Monday "Voice" grew +25% in 18-49 rating (from a 3.22 to a 4.01) going from L+SD to L+7 and 2.1 million viewers overall (11.9 million to 14.0 million).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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