NBC's THE BLACKLIST Jumps 9% Week-to-Week

By: Jan. 28, 2014
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"The Blacklist" (2.5/7 in adults 18-49, 10.0 million viewers overall from 10-11 p.m. ET) jumped week to week by 9% in 18-49 rating (to a 2.5 from a 2.3) and by 13% or 1.1 million persons in total viewers (9.961 million vs. 8.832 million) to Capture the night's #1 drama results in both categories. "The Blacklist ranks #1 The Hour among ABC, CBS and ABC in adults 18-49 and all other key measures. Note that "The Blacklist" is heavily time-shifted, last week growing in L+3 by a best-yet 70% in 18-49 rating and setting an industry record by adding 5.430 million viewers overall (see details below).

Last night's "The Blacklist" was up 67% in 18-49 versus NBC's January 2013 average in the time period, also without a "Voice" lead-in (2.5 vs. 1.5), and was up 132% or 5.7 million persons in total viewers (9.961 million vs. 4.285 million).

L+3 Time-Shifting: The Jan. 20 "Blacklist" set a new all-time record for biggest "live plus three-day" increase on U.S. broadcast or cable television, growing by 5.430 million viewers versus the show's next-day "live plus same day" result (to 14.262 million vs. 8.832 million). On a percentage basis, it was an increase of 61%, the show's biggest percentage increase in total viewers to date. "The Blacklist" has now delivered the seven biggest total-viewer increases of all time going from "live plus same day" to "live plus three day" results. The gain of 5.430 million for the Jan. 20 episode narrowly beats the prior record of 5.426 million for the Nov. 4 telecast.

From 8-9 p.m. ET, "Hollywood Game Night" (1.5/4 in 18-49, 5.6 million viewers overall) matched the "HGN" series record in adults 18-49 and rose 18% week to week to break last week's series record in total viewers (5.586 million vs. 4.715 million). Versus its second week last summer, the 8 p.m. "Hollywood Game Night" is up 25% in 18-49 rating (with a 1.5 vs. a 1.2 on July 18, 2013) and up 43% in total viewers (5.586 million vs. 3.919 million).

From 9-10 p.m. ET, last night's second edition of "Hollywood Game Night" averaged a 1.3/3 in 18-49 and 4.5 million viewers overall, to top the prior week in total viewers by 7% (4.524 million vs. 4.230 million).


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.5/9 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.8/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

For the week of Jan. 20-26, NBC averaged a 1.7 rating, 5 share in adults 18-49 and 6.0 million viewers overall. Versus the same week last year, NBC is even in 18-49 rating and up 10% in total viewers (6.0 million vs. 5.4 million).

NBC's top-rated shows of the week in 18-49 included: Sunday's "2014 NFL Pro Bowl" (#3 among Primetime programs on the Big 4 nets), Monday's "The Blacklist" (tied for #11), Tuesday's "The Biggest Loser" (tied for #21) and Tuesday's "Chicago Fire" and Wednesday's "Law & Order: SVU" (tied for #28, rankings exclude sports pre- and post-game shows).

NBC leads the season by 0.3 of a rating point in 18-49 (with a 2.9 rating vs. second-place CBS's 2.6), the biggest margin for any network 18 weeks into the season in three years (since CBS led by 0.3 of a point in 2010-11). NBC's 2.9 matches the net's top rating at this point in the season in six years (since a 3.2 in 2007-08).

Through 18 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and is also #1 in adults 18-34, adults 25-54 (tie) and other key demos.

In total viewers, NBC ranks #2 for the season with an average of 9.2 million viewers, which is its biggest overall audience 18 weeks into the season in seven years (since 2006-07, 9.9 million). Versus one year ago, NBC is up 11% season to date in total viewers (9.2 million vs. 8.3 million).

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 18, 2012-13... Week 18, 2013-14...Diff
NBC...1.7...1.7...Even
CBS...1.8...2.7... Up 50%
ABC...1.7...1.4... Down 18%
Fox...2.7...2.0...Down 26%

Total Viewers, L+SD
Net... Week 18, 2012-13... Week 18, 2013-14...Diff
NBC...5.401 million ...5.952 million...Up 10%
CBS...8.931 million...11.278 million...Up 26%
ABC...5.697 million ...5.438 million...Down 5%
Fox...7.118 million ...6.122 million...down 14%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...2.9...2.9...Even
CBS...2.8...2.6...Down 7%
ABC...2.3...2.1...Down 9%
Fox...2.5...2.5...Even

Total Viewers, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...8.269 million ...9.164 million...Up 11%
CBS...11.651 million...11.415 million... Down 2%
ABC...7.839 million ...7.615 million...Down 3%
Fox...6.831 million ...7.357 million...Up 8%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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