tv.broadwayworld.com

NBC's OLYMPIC Coverage Crushes the Competition

NBC (35.45 million viewers, #1; adults 18-49: 11.4, #1) crushed the competition on Sunday with its latest primetime coverage of the "2012 Summer Olympics" (35.45 million viewers, #1; adults 18-49: 11.4, #1).

Here are the other highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (2.50 million viewers, #3; adults 18-49: 1.2, #2) then was king of the leftovers with its all-repeat lineup of "American Dad" (1.64 million viewers, #13; adults 18-49: 0.8, #T8), "The Cleveland Show" (1.83 million viewers, #11; adults 18-49: 0.9, #7), "The Simpsons" (2.63 million viewers, #10; adults 18-49: 1.2, #6), another "The Simpsons" (2.65 million viewers, #9; adults 18-49: 1.3, #5), "Family Guy" (3.11 million viewers, #7; adults 18-49: 1.6, #3) and another "Family Guy" (3.17 million viewers, #6; adults 18-49: 1.5, #4).

Next up was CBS (3.96 million viewers, #2; adults 18-49: 0.9, #3) with its mix of "60 Minutes" (5.73 million viewers, #2; adults 18-49: 0.8, #T8), "Big Brother 14" (5.11 million viewers, #3; adults 18-49: 1.8, #2), "3" (1.76 million viewers, #12; adults 18-49: 0.5, #T13) and "The Mentalist" (3.26 million viewers, #5; adults 18-49: 0.7, #T10).

And finally, repeats of "America's Funniest Home Videos" (3.35 million viewers, #4; adults 18-49: 0.7, #T10), "Secret Millionaire" (2.93 million viewers, #8; adults 18-49: 0.6, #12) and "Extreme Makeover: Weight Loss Edition" (1.62 million viewers, #14; adults 18-49: 0.5, #T13) on ABC (2.38 million viewers, #4; adults 18-49: 0.6, #4) closed out the night.

Week-to-week changes (adults 18-49):
-5.26% - Big Brother 14
-27.27% - 60 Minutes (vs. 7/1/12)
-37.50% - 3 (vs. 7/26/12)
Year-to-year changes (adults 18-49):
-35.71% - Big Brother 14 (vs. Big Brother 13)
-38.46% - 60 Minutes (vs. 60 Minutes (Repeat))
-64.29% - 3 (vs. Same Name)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/31/11):

Comment & Share


Become a Fan, Follower & Subscriber